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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

These are the main questions the article tackles. A market segmentation survey is a market research tool. Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Usage-based segmentation segments users by the frequency and intensity of product usage. Let’s dive in!

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? These are just some of the questions we’re answering in the article! Vertical differentiation happens when customers make a purchase based on objective criteria like price.

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Best Tools for Customer Engagement in SaaS Products

Userpilot

Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Customer engagement has a large impact on customer experience and satisfaction, so it’s something you shouldn’t take lightly.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

This is the main focus of the article. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Why is it important to create a user experience strategy?

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Tools of the Trade: Recruiting Customer Interview Participants

Product Talk

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.

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Customer Communication Management Guide For SaaS Companies

Userpilot

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Provide meaningful interactions through UI feedback mechanisms like tooltips.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

And how to do it with available product analytics solutions? These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria.