The Product Coalition

DECEMBER 27, 2023

Building effective teams with people from different disciplines can be challenging due to various circumstances. In the product management discipline, cross-functional collaboration is more than a buzzword — it’s a critical strategy. Teams with multiple functions are instrumental towards staying competitive and succeed.

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Analytic Tools Weak Development Team Reporting Tools Technical Review 123

Userpilot

SEPTEMBER 25, 2023

This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. TL;DR In SaaS, concept testing is a research method used to test concepts during product discovery and before their launch. Let’s dive in! What is concept testing?

User Testing 81

User Testing Product Research Feedback Software Analytic Tools 81

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. Product failure is often attributed to poor UI/UX.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Poor prioritization and external pressure are also common causes. But worry not!

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 92

Research Software Feedback Software Analytic Tools Positioning 92

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. Let’s dive in!

User Testing 89

User Testing Feedback Software Research Software Customer Experience 89

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

JUNE 22, 2023

In this article, we will learn how to effectively reduce the load on your customer support team with 11 effective tactics. TL;DR Product complexity, new features and updates , and poor onboarding can lead to high customer support loads. Why is it important to reduce the load on your customer support team?

Analytic Tools 69

Analytic Tools Feedback Software Customer Experience Data Visualization 69

Product Innovation Educators

JUNE 12, 2023

First, how can product managers establish processes to enable their teams to succeed? Processes include forums to sync with different members of your team and other teams, forums to get leadership alignment, ensuring high quality of deliverables, and OKR planning. Third is setting goals.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Userpilot

JANUARY 22, 2024

From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components. This, in turn, provides you with a roadmap, serving as a guide for the team.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

The Product Coalition

JUNE 9, 2021

That approach works fine until your sales team gets on the phone to tell a customer about the Next Big Thing. When you define a roadmap as a group of project commitments, you’ve set your team up for failure. A good roadmap illustrates how your product contributes to the company. So why build a roadmap at all? Framework Step 1?—?Vision

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Vision Roadmap Customer Experience Weak Development Team 115

Intercom, Inc.

DECEMBER 18, 2018

You can fill it with links to your articles, product news, company announcements or all three. You could even send an FAQ email timed to arrive just before the product does, so that a customer’s first few questions are answered without them ever needing to visit your site. Product launch announcements.

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User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

MAY 5, 2022

Why is it important for product managers to follow them? These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and let’s dive in! Product managers lead interdisciplinary product teams to deliver products that bring value to customers.

Product Research 86

Product Research User Testing Research Software Feedback Software 86

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. They also manage finances and supervise one or more engineering teams. Much of the success here depends on how competent and motivated the CTO and their team is.

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

Userpilot

JUNE 30, 2023

In this article, we will cover the voice of the customer methodology. This data allows product managers to make more informed product development and roadmap planning decisions. Are there any specific demographics or user characteristics that you think our product/service caters to?

Customer Feedback 84

Customer Feedback User Testing Feedback Software Data Visualization 84

The Product Coalition

DECEMBER 21, 2020

If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one. In this article, we’ll look into idea validation. We’ll explore how you can test and research ideas for your product, service, or business model. Another reason is to spare the world from another mediocre product.

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User Testing Product Research Research Software Feedback Software 156

Userpilot

OCTOBER 27, 2022

How can it help product managers build products that drive value for their customers? If you’re looking for answers to these questions, you're in the right place, as that's exactly what we're exploring in the article! Iterative testing should happen at every stage of product design. Ready to jump in?

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User Testing Product Research Feedback Software Testing 93

Userpilot

MAY 14, 2023

Want to know whether your product is delivering value to customers? Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. with the support team. What improvement does our product need?

Feedback Software 82

Feedback Software User Testing Customer Feedback Analytic Tools 82

Userpilot

NOVEMBER 14, 2022

If so, you’re in the right place as these are some of the questions we’re exploring in the article! Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value. Behavioral PMs are great data product managers.

Data Visualization 71

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 71

Userpilot

SEPTEMBER 18, 2021

The responsibilities of a product marketer fall into two types: pre-sign-up (acquisition) and post-sign-up ( retention ). The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. Product marketing manager skills companies look for.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. Therefore, it is crucial for every product team to manage and deliver quality content in order to remain alive. You don’t need to be a CMS PRO?—?leave

Customer Communications 78

Customer Communications Feedback Software Reporting Tools Technical Review 78

Bain Public

JANUARY 11, 2022

They might suddenly fall in love with shiny objects, new technologies (like AI or blockchain) or the R&D team might have come up with something they wish to commercialize with no valid market. In doing so, CEOs dilute the product mission, strategies and tactics beyond recognition, causing product teams to lose control.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

ProductPlan

OCTOBER 25, 2022

The weary musician jotting down notes and chords that came to them in a dream or the product manager dreaming of new product ideas. Product teams long for similar moments of inspiration, but the motivational poster vision of breakthrough ideas misses the raw materials and effort that lead up to these moments.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. As a product manager, you have to be many things. Slack Groups for Product Managers.

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Books Blog Feedback Software User Testing 80

Mind the Product

OCTOBER 10, 2016

The goal for the relaunch was a complete design and code overhaul under three constraints: Time: Neither the designer nor the developer were full-time and Adam, as a board member but not employee of ICv2, also wasn’t full-time. But people’s ideas, even though they’re wrapped in poor execution, can hide brilliance.

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Weak Development Team Product Research User Testing Advertising 102

Userpilot

SEPTEMBER 18, 2021

The responsibilities of a product marketer fall into two types: pre-sign-up (acquisition) and post-sign-up ( retention ). The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. Product marketing manager skills companies look for.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

The responsibilities of a product marketer fall into two types: pre-sign-up (acquisition) and post-sign-up ( retention ). The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. Product marketing manager skills companies look for.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

The Product Coalition

AUGUST 1, 2019

It is a simple and effective visualization which accurately depicts the space within which the Product Mangement role operates while extending the diagram to explain a Product Manager’s (PM) role as?— “To Product Management has emerged as one of the most sought after roles globally. 9- The Team? —? just decisions).

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Definition Data Visualization Product Management Product Manager 60

Userpilot

JULY 27, 2022

Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. In this article, we will be covering everything you need to know about the product life cycle. Product Life Cycle Stages.

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

Userpilot

MARCH 18, 2021

This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! But how the marketing team decides to tell your story will determine who it connects with. Take a look at how these companies position themselves: Product Onboarding Tool.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

ProductPlan

MAY 7, 2019

Ensuring everyone is striving toward the same strategic goals while still working and thinking independently isn’t easy, particularly when the organization is broken out into separate teams. How can specialization and product-level focus marry up with the overlying objectives the company has defined and is measuring itself against?

Customer Experience 85

Customer Experience User Testing Weak Development Team Roadmap 85

Userpilot

DECEMBER 14, 2021

The platform is none other than Product Hunt. In this article, you'll find a step-by-step guide on how to do it. Launching on Product Hunt is a fantastic way to get the word about your new and revolutionary product to a larger community. So why do you need a solid launch strategy for Product Hunt?

Feedback Software 86

Feedback Software Research Software User Testing Customer Feedback 86

Usersnap

AUGUST 25, 2021

Sometimes target audiences can overlap, thus making some brands address the same persona or team. So, how could you answer your target audience’s needs and desires with your brand, products, and services? Even though it may not feel comfortable, this step is crucial for the development of your brand and business.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

ProductPlan

APRIL 30, 2019

Product Strategy. / Why Cost of Delay is a Product Manager’s Secret Weapon. Product management receives a constant barrage of requests from a variety of sources. Whether you’re talking to customers, salespeople, executives, customer service, or the marketing team, there’s no lack of opinions on what should be built next.

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Weak Development Team Webinar Roadmap Customer Experience 68

ProductPlan

OCTOBER 6, 2022

A blank page, much like the one I’m using to write this article, used to scare me. A new product can feel the same way. There is a place between nothing and a great product that’s full of uncertainty. Now, after a decade of managing products and advising, I find it exciting. Earlier in my career, this was nerve-wracking.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

SEPTEMBER 18, 2021

The responsibilities of a product marketer fall into two types: pre-sign-up (acquisition) and post-sign-up ( retention ). The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. Product marketing manager skills companies look for.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40