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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. Artificial intelligence (AI) has begun to transform all facets of our professional and personal lives. billion U.S.

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Book Review – Exponential – Azeem Azhar

Business of Software Conference

Book Review – Exponential – Azeem Azhar. If you saw his talk at BoS Europe in 2016 on whether we should be worried about AI and Machine Learning , you will be as excited as I am and know he is a phenomenal thinker and speaker. It is a must read for anyone in tech. Humans evolved for a linear world. The result?

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How to Become a Data Product Manager Without Experience

The Product HQ

Learn the Baics of Data Science and Data Analysis The first step is learning the basics of data and data products. There are several ways to learn about data topics of your choice. You need continuous learning, to grow yourself. Don’t just stick with what you learn during the course. The more you study, the better.

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5 Tech Trends in 2019 We Need to Consider as a Design Team

UX Studio: Product Management

Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry. Fintech, Healthtech, Edtech – what sort of tech is used within them? Fintech, Healthtech, Edtech – what sort of tech is used within them?

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Ok, Google: Scale my SaaS business

Intercom, Inc.

Over this same period, one tech company has emerged to become similarly entrenched in the everyday life of people around the globe. What can we, in the SaaS sector, learn from one of tech’s true behemoths? Here’s Matt again: “Working that message down into something very succinct, very clear, is hard work.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).