Become a Product Visionary with Alternative Futures Analysis
The Product Coalition
OCTOBER 19, 2020
Blockbuster failed to see (or ignored) the forces shaping its industry and was overtaken by a more innovative challenger (Netflix). The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. Start by identifying spectrums for each of the themes (drivers) you selected in Step 2.
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