Product Management University
DECEMBER 2, 2022
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. From the Bottom Up.
Userpilot
MAY 1, 2024
Here are 5 newsletters we think you should read first: How today’s fastest growing B2B businesses found their first ten customers – Lenny shares takeaways from how successful companies like Figma, Slack , Stripe, and Airtable got their first ten customers. Lenny’s Newsletter homepage.
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Userpilot
MARCH 30, 2022
Asses Product-Market Fit before sunsetting a product. Is it that there’s no product-marketing fit, or that you’ve spent too much time working on the wrong things? Product market fit survey built with Userpilot. This is where you work with your CTO and development team to understand the risks and advantages of making such a move.
Lenny Rachitsky
DECEMBER 21, 2023
Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal. Lenny may be an investor in the companies discussed.
The Product Coalition
AUGUST 6, 2023
I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. Keren: Begin with the market voices. As Head of Product, I cover both B2C and B2B technologies.
The Product Coalition
MARCH 23, 2022
I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A Go-to-market strategy that meets the threshold where senior living homes would collaborate with a startup.
Product Management Lessons from the Trenches
JULY 10, 2018
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Lean into your newness.
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