Product Talk

APRIL 20, 2022

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim don’t have any customers.

Product Research 247

Product Research Startups User Testing User Friction 247

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. The SaaS conversion funnel is an adaptation of the AARRR Pirate Metrics framework by David McClure.

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. They lack vision and lead nowhere.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. An iterative product framework for identifying and pursuing the right opportunities to create value. Your users will thank you one day.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). Start by talking to business stakeholders, like your leadership, customer success, marketing and more. With product metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Gainsight

JUNE 28, 2021

A key part of this strategy is to build and use customer health scores, a functionality Gainsight created in its own customer success platform for all its customers. While scoring based on product adoption is used by many companies, that alone is not enough to get a holistic health of your customers.

User Testing 59

User Testing Customer Experience Customer Feedback Onboarding KPIs 59

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Bain Public

NOVEMBER 21, 2022

At INDUSTRY, you can learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products through webinars, interviews, and scheduled conferences throughout the year. For example, for WatchMojo , they have an internal tool [ Unity ] but they aren’t selling it to customers.

Research Software 52

Research Software B2C User Testing Customer Experience 52

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

ProductPlan

DECEMBER 21, 2020

The traditional sales model for almost anything is a potential customer interacting with a salesperson. The salesperson is also doing a lot of education as they tout various features and functionality, reference other satisfied customers, and highlight the ease of use or simplicity of implementation and integration.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 105

Data Visualization User Testing Analytic Tools Customer Experience 105

Gainsight

APRIL 23, 2021

Our CEO, Nick Mehta, recently spent time with Sabina Pons , Global Vice President of Customer Success and Support at Mavenlink. She and her team created the ultimate customer journey. Their renewal rate accuracy caught Nick’s interest and how Sabina operationalized a brand new customer journey for Mavenlink.

Data Visualization 76

Data Visualization Analytic Tools Feedback Software User Testing 76

The Product Guy

MAY 7, 2020

Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. There are many frameworks available on building products and the approach varies individual to individual. Hard Skills Required for the Role. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Bain Public

SEPTEMBER 24, 2019

Product managers are there to empower key stakeholders to understand the product or feature as a whole, which includes customer challenges, the business case, product competition, and changing markets. The key is using the right decision-making framework. If there’s no customer need, everything else falls apart?.

User Testing 40

User Testing Product Management Product Manager User Friction 40

Product Talk

APRIL 21, 2021

The reason why I like to share that is in today’s talk, we’re going to get into my continuous discovery framework. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world. Design with your customers, design with your constituents, not for them.

Product Research 293

Product Research User Testing Research Software Analytic Tools 293

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 200

User Testing Reporting Tools Customer Experience Research Software 200

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

ProductPlan

DECEMBER 21, 2020

The traditional sales model for almost anything is a potential customer interacting with a salesperson. The salesperson is also doing a lot of education as they tout various features and functionality, reference other satisfied customers, and highlight the ease of use or simplicity of implementation and integration.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Userpilot

APRIL 18, 2024

Looking for the best customer segmentation examples? It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Customer Experience 103

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

APRIL 24, 2024

TL;DR Userpilot is a product growth platform that enables customers to create in-app experiences to drive user engagement. It caters to marketing , customer success, design, and product teams at medium-sized and large SaaS B2B companies. Does it require technical expertise from the product team ? The result?

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Customer Feedback 105

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

APRIL 12, 2022

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. Businesses all around the world have used this framework to track their growth and to learn what stage of the funnel requires attention. What is AARRR?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

NOVEMBER 29, 2023

It’s essential to choose product research tools that can provide the right insights for your business objectives, deliver high-quality data, are customizable, are easy to use, integrate with your tech stack, and offer great customer support. Customer Support : Do you get fast 24/7 customer support and training resources?

Data Visualization 104

Data Visualization Research Software Feedback Software Analytic Tools 104

Intercom, Inc.

APRIL 15, 2021

And so naturally, he’s got some strong opinions about automation, AI, and how they can help you create better experiences for both potential and existing customers. Automation is a great way to improve your workflows and customer satisfaction, but only if it makes the customer journey easier. Put in the work with your customers.

Data Visualization 118

Data Visualization Analytic Tools Research Software Feedback Software 118

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. the process called customer validation. You need to be insanely obsessed about understanding your customers. Once you have understood your customers?—?you

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Product Talk

FEBRUARY 21, 2024

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

User Friction 222

User Friction Customer Experience Customer Feedback Analytic Tools 222

Andrew Chen

JULY 20, 2020

Elena: “When you start investing into new channels (especially paid) it is typically a signal to the product org that adjacent users are coming. New channels bring in users that will be different on some vector. Lower intent, less solution aware, less brand aware, pain point not completely formulated, or something else.”

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Andrew Chen

JULY 20, 2020

Elena: “When you start investing into new channels (especially paid) it is typically a signal to the product org that adjacent users are coming. New channels bring in users that will be different on some vector. Lower intent, less solution aware, less brand aware, pain point not completely formulated, or something else.”

User Testing 59

User Testing Customer Experience Customer Feedback Research Software 59

Userpilot

OCTOBER 7, 2020

What other messaging are you sending users at the same time? With our three factors in mind, it’s easy to build a framework for evaluating channels and messaging. Step 1: Define the Target Users. For example, a social media scheduling tool could be valuable to both B2C and B2B users, but in different ways.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119