Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

OCTOBER 15, 2023

But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption. This article will help answer that exact question.

Analytic Tools 99

Analytic Tools Feedback Software Data Visualization User Testing 99

Userpilot

NOVEMBER 20, 2022

Did you know that Annualized Contract Value (ACV) is one of the most critical yet underlooked SaaS metrics? SaaS companies try to monitor a lot of metrics. However, it also makes it easy to overlook important metrics while focusing on vanity metrics. Why is annual contract value a key metric in SaaS?

Feedback Software 96

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 96

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Send voice-of-the-customer surveys like CSAT , CES , NPS , and feature surveys to collect and analyze customer feedback.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

SEPTEMBER 20, 2021

It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible. Product-led growth helps users experience the product for free first and then upgrade to a paid plan. The two pricing models for product-led growth are a free trial or freemium.

Analytic Tools 88

Analytic Tools Research Software Feedback Software Onboarding KPIs 88

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Table of Contents.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 92

Product Marketing Marketing Research Software Feedback Software 92

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Use colored buttons, animated videos, and product screenshots to create visually appealing landing pages. Link to relevant subpages to help prospects learn about your service and discover more features.

Feedback Software 88

Feedback Software Reporting Tools Embedded Analytics User Friction 88

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

SEPTEMBER 23, 2022

Customer churn measures the number of customers that have abandoned your product over time. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. Not enough value in the product. Book a demo to learn how!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JUNE 27, 2022

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. Let’s get started! What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

NOVEMBER 30, 2022

But if I ask you to explain what are the most specific pieces of your business that are really healthy and growing, end to end, from brand to demand, from demand to conversion, to usage and satisfaction to retention and expansion, would you be able to answer? Product: file storage vs collaboration, support product vs sales product etc.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151