Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences. Read more ?.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”).

B2C 96

B2C Customer Experience User Friction User Testing 96

Mixpanel

FEBRUARY 23, 2021

Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” B2B vs. B2C), but also between products of the same category, and even the same company. “Really exciting and positive team morale is a great sign of product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130