Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? As Head of Product, I cover both B2C and B2B technologies. In almost every workplace I’ve worked in, when this symptom persists, leadership would have no choice but to respond with efforts designed to reduce the time spent in standups.

Reporting Tools 138

Reporting Tools Research Software Product Research User Testing 138

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. Effective leadership. Let’s examine this “new” trend… What Does Product-Led Growth Mean? Cross-collaboration.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Gainsight

NOVEMBER 23, 2022

According to their executive leadership, Community is a must-have. Cognite CSMs joked that the community is “taking their job away” (in a positive way!) CS leaders are preparing for a positive impact in tough times. But what I thought was unexpected were the thoughts ready to also make a positive impact on their company.

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

People-First Product Leadership

DECEMBER 4, 2023

It also showcases why your organization is uniquely positioned to do so. Do the points above apply to both B2B and B2C? ” If you find yourself in this spot, work with leadership to identify priorities and align resources to the agreed priorities. Thanks for reading People-First Product Leadership! See you soon!

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I

Product Management 52

Product Management Product Manager Branding Leadership 52

ProductPlan

OCTOBER 1, 2020

The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance. Agile Leadership Summit. This event may have gotten its start as an ancillary part of the Agile+DevOps Leadership Summit, but for Agile product leaders, this is the main event.

Research Software 89

Research Software Onboarding KPIs Technical Review Agile 89

Mind the Product

SEPTEMBER 11, 2017

Focus on Interests, not Positions. This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Asking why?

Product Management 114

Product Management Product Manager B2C Management 114

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

The Product Coalition

DECEMBER 11, 2023

See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. There are two things you want to do with that profile before you continue: the first is to validate and test it for a while. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ As for managing products that incorporate new technologies, it’s a difficult position to be in as a PM. So building this suite of products that we have on the creator side of spotify.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Product Bookshelf

FEBRUARY 13, 2017

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Positioning and Market segments.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

JUNE 7, 2019

For those who do achieve a position, it helps them keep away potential competitors. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. In a way, you must craft your own way to the position. Of course, this is not necessarily a disadvantage. Have any comments?

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones. I once heard an anecdote about a very young child being told a story about a very old man. In many cases the product goal is the company goal.

Enterprise 92

Enterprise Startups Customer Experience Product Management 92

Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. 120WaterAudit’s leadership team knew the importance of bringing user experience driven technology to the antiquated, paper-and-spreadsheet-driven industry of water quality management.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Business Acumen Institute

SEPTEMBER 4, 2019

We’ll address how leadership can cultivate a rich understanding of these factors business-wide and how individual team members should process this information, apply it to their work day and advance in their careers. 2: How the Company Makes Money (the revenue model). Every employee must understand how the company makes money.

Research Software 40

Research Software User Testing Product Research B2C 40

Mind the Product

OCTOBER 19, 2016

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. Despite everything I tried, and the evidence supporting my decision going to the board, the leadership team chose not to pursue it.

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

Userzoom

DECEMBER 20, 2017

We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. Now your pipe is blocked at the second R.

User Testing 109

User Testing Customer Experience B2B Reference 109

Gainsight

MARCH 20, 2019

They used to consider these as a negative indicator, but now they recognize that support and enhancement requests can be a sign of positive engagement (as long as there’s not too many). If you have thousands of customers (or millions in a B2C play), AI and machine learning can be black boxes if they’re accurate.

Data Visualization 45

Data Visualization User Testing Customer Experience Healthcare 45

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ As for managing products that incorporate new technologies, it’s a difficult position to be in as a PM. So building this suite of products that we have on the creator side of spotify.”.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Chris Butler Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Userpilot

JULY 30, 2021

Type of product (B2B, B2C). Product leadership style. It’s a really tough position to be in because a product manager is responsible for the overall outcome of the product. The product manager role can vary greatly, especially because of factors like: Company size and company culture. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Chris Butler Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

AUGUST 22, 2019

B2B might work differently than B2C. They can point out good technical references as well as leadership advocates that reference a managerial perspective. Create a mechanism for CSMs to ask for advocacy after a positive customer interaction and streamline advocacy input for marketing utilization.

Customer Experience 20

Customer Experience Customer Feedback User Testing Marketing 20

Revulytics

OCTOBER 30, 2019

So we assume that if vanity metrics are going in a positive direction, impact metrics are, too. With B2C focus groups, you’ll often feel like you’re way ahead of them. That can really frustrate teams, and we can surface this to leadership with a solution: we can reduce frustration by having a conversation about what we mean by value.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Chris Butler Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Product Innovation Educators

AUGUST 14, 2023

Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value. Often the senior leadership team thinks they talk about strategy a lot, but the employees under them don’t understand the strategy. 12:41] How can leaders better communicate strategy?

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Userzoom

MARCH 28, 2018

How long before UX truly takes a central position within organisations? Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Train everybody–without regard to her future position– hands-on in all value-creating activities of the organization. Start with customer care, and steal from Zappos.

Agile 180

Agile Startups Technical Review Software Review 180

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186