The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. Blogs are another great medium for getting bite-sized chunks of information, and upping your product management skills. They’re also just as varied in how they like to get their knowledge.

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Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

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User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

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The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.

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The Product Coalition

DECEMBER 11, 2023

Depending on your market and business model (B2B works differently than B2C in terms of numbers), but you should get to a point where you feel that you know what works and you can repeat it. You cannot move forward without having at least some evidence that what you do actually works. And the best evidence is happy, paying customers.

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Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

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The Product Coalition

JULY 31, 2022

Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).

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The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

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Mind the Product

JANUARY 22, 2018

Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. There may be a multitude of things that the leadership team wants to achieve, and each one would require a prohibitive amount of time and money with the current platform.

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ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Companies build products for people. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Why Customer Empathy Matters.

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ProductPlan

JANUARY 17, 2023

You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction.

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B2B User Testing Customer Feedback Customer Experience 59

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

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Data Visualization Customer Feedback User Testing Analytic Tools 157

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

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Analytic Tools Research Software CTO Coach Fractional CTO 60

Product Talk

MAY 10, 2023

Ellen: We had done a lot of consumer research upfront because our company started as a B2C. The six-week process was one step in the right direction and then really clamping down—I think when we had a change of CEO, he introduced this product strategy board: Here’s the set of five people that get to have an opinion about the priorities.

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The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution.

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Mixpanel

MARCH 7, 2021

Now I manage a product group in Gett which consists of PMs, analysts, and designers. ” Tal Kailler B2C Product Lead, Gett. ” Aastha Yadav GLOBAL PRODUCT STRATEGY MANAGER, BOLT. There is true joy in making things, and that’s what I love about working in product.”

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

The Product Coalition

MARCH 21, 2019

In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute. Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Intercom, Inc.

JANUARY 25, 2023

It’s a holistic strategy that basically combines go-to-market with product strategy. Mickey: We’re seeing the consumerization of SaaS, meaning that more and more B2B SaaS businesses are realizing they need to deliver a customer experience at the B2C level. Mickey: Yeah, absolutely.

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Analytic Tools Customer Experience B2B User Testing 118

Userpilot

MARCH 6, 2020

Publicis Sapient, for example, has a great Women’s Leadership Network (WLN). In Product in general, and especially in the tech sector, we need more women. As Head of Product, I lead 5 people cross-functional product team and work closely with the management team on product strategy. Then I went freelance.

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Research Software Analytic Tools Feedback Software Reporting Tools 133

ProductPlan

NOVEMBER 2, 2021

Whether that means automating time-consuming approval processes, creating a central repository for go-to-market artifacts, or providing more meaningful analytics on product progress, ProductPlan’s product operations platform will help organizations orchestrate their entire product strategy. Change is Afoot.

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The Product Coalition

OCTOBER 5, 2021

project managers or SMEs guiding roadmaps) A Product Development Health Check can help identify issues in your product development practice, find the underlying causes and give you ideas about how to address them. 5 Key Elements to Check A single product issue may reflect multiple underlying causes.

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