The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. Blogs are another great medium for getting bite-sized chunks of information, and upping your product management skills. They’re also just as varied in how they like to get their knowledge.

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The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. Henry Rollins No one enjoys the pain of change.

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

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B2C Framework Data Visualization Analytic Tools 68

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

DECEMBER 11, 2023

Other than crystalizing your assumptions and strategy, this stage is about results. Depending on your market and business model (B2B works differently than B2C in terms of numbers), but you should get to a point where you feel that you know what works and you can repeat it. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product. The buck stops with the product manager.

Product Management 81

Product Management Product Manager Management Management 81

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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B2B User Testing Technical Review Customer Feedback 60

The Product Coalition

JULY 31, 2022

Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).

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User Testing Product Marketing Marketing Customer Experience 121

Mind the Product

JANUARY 22, 2018

Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies. Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. And then it gets worse.

Research Software 111

Research Software Reporting Tools Weak Development Team Product Research 111

ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Companies build products for people. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

ProductPlan

JANUARY 17, 2023

You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 154

Data Visualization Customer Feedback User Testing Analytic Tools 154

Product Talk

MAY 10, 2023

In the time that I’d been with the company over the previous number of years, we had iterated on how to do product roadmap discussions as our company grew from 5 when I started to 40, 50, 60 people and growing the engineering team and trying out different ways to have the “What do we work on next?” Product strategy board.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

The Product HQ

FEBRUARY 6, 2023

As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution. Knowing this insight makes it easier to validate your product vision and development strategy or pivot if necessary.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mixpanel

MARCH 7, 2021

Getting that feedback is invaluable in shaping opinions, planning projects, and presenting strategy to management.” ” Netali Jakubovitz Group Product Manager, Doodle. Now I manage a product group in Gett which consists of PMs, analysts, and designers. ” Tal Kailler B2C Product Lead, Gett.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Intercom, Inc.

JANUARY 25, 2023

After all, if you can leverage your product to drive your organization’s growth, there’s no need to rely on an army of marketing and salespeople. Recently, he co-wrote the e-book Mastering Product-Led Growth , where he wrote about tactics for delivering personalized product experiences.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Userpilot

MARCH 6, 2020

Publicis Sapient, for example, has a great Women’s Leadership Network (WLN). In Product in general, and especially in the tech sector, we need more women. As Head of Product, I lead 5 people cross-functional product team and work closely with the management team on product strategy. Then I went freelance.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

ProductPlan

NOVEMBER 2, 2021

This vantage point has helped us better understand what communication strategies work best. Moreover, we understand why companies face alignment issues, and why products fail to live up to expectations. The roadmap can serve as an organizational blueprint that binds strategy and execution. Elevating The Product Organization.

Data Visualization 84

Data Visualization Reporting Tools Analytic Tools Research Software 84

The Product Coalition

OCTOBER 5, 2021

project managers or SMEs guiding roadmaps) A Product Development Health Check can help identify issues in your product development practice, find the underlying causes and give you ideas about how to address them. 5 Key Elements to Check A single product issue may reflect multiple underlying causes.

Weak Development Team 151

Weak Development Team Reporting Tools Research Software Feedback Software 151