Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 359

Product Research User Testing Customer Experience Feedback Software 359

Mind the Product

MARCH 11, 2020

That means working closely with leaders across the business to ensure that we have a solid corporate strategy, and that we translate that strategy into a product that serves the needs of our customers in a compelling way. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

Research Software 105

Research Software B2C Artificial Inteligence Customer Experience 105

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 103

User Testing Workshop B2B Leadership 103

Intercom, Inc.

MAY 7, 2019

“There is one simple strategy which, provided you stick to it, will help you rise above the noise” So it makes sense that there are thousands of tactical tips and tricks out there to help get your content in front of the right audience. gigabytes per year. Those tactics all focus on what happens post-publication. Opinionated ?

Marketing 222

Marketing Data Visualization B2C User Testing 222

Product Talk

SEPTEMBER 1, 2021

Lisa and her team were able to convince their leadership to allow them to run a one-month beta launch with a limited set of customers to test out their new feature. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Leadership.

Product Research 242

Product Research User Testing Technical Review Data Visualization 242

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Perhaps you're finding yourself spending time in areas that are new and unexpected and wondering if this is normal.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. This allows you to make data-driven decisions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?” As Head of Product, I cover both B2C and B2B technologies. How do product managers lead standups?

Research Software 136

Research Software Reporting Tools Product Research User Testing 136

Gainsight

MAY 4, 2023

Robin van Lieshout, Chief Strategy Officer and Remco de Vries, VP of Global Demand Generation at Gainsight, share the laws of Community and how to build a durable business through Community. In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. Let’s dive in! Is giving up any easier?

Technical Review 78

Technical Review User Testing Product Management Product Manager 78

Gainsight

NOVEMBER 23, 2022

Robin van Lieshout, founder of inSided, and I are already reminiscing about customer conversations and micro piglets, digital-led strategy and Dutch clogs. Nearly every conversation with CS and community practitioners started with: “how can I make Community a core part of our digital-led CS strategy?” The ultimate goal?

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

Mind the Product

APRIL 10, 2017

It’s time to change all that by aligning teams for direct connection to a shared mission/vision and the strategy it serves. For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. More importantly, it becomes one of the best tools for leadership.

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Agile Research Software Product Research Customer Experience 195

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. I got the leadership team together in front of a whiteboard. Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products.

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

ProductPlan

OCTOBER 1, 2020

Agile Leadership Summit. This event may have gotten its start as an ancillary part of the Agile+DevOps Leadership Summit, but for Agile product leaders, this is the main event. From startups to enterprise-class outfits, they dedicate the conference to what it takes to lead product management and strategy for the entire organization.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. The team writes about all things product management, from product strategy and design, to product roadmaps and team management. They’re also just as varied in how they like to get their knowledge.

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Blog Data Visualization Product Management Product Manager 78

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left. An internal tools Product Manager likely skews to the bottom-right.

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B2C Framework Analytic Tools Data Visualization 68

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Together they decide when, based on resources, strategy, etc. report to ‘Product’ (the least).

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Good Product Manager

MARCH 29, 2016

For the first time, we’re also holding a Product Leadership Exchange that will feature a special presentation from SiriusDecisions just for product management leaders, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders. What’s Hot on Twitter.

Events 84

Events Product Research User Testing Customer Feedback 84

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. Fundraising strategy: go big or stay lean? Justin says: “I’ve not convinced that raising a ton of money out of the gate is the right strategy. Intentionally designing a culture to avoid the pitfalls of “culture eating strategy”. Leadership and Self-Deception.

Research Software 87

Research Software Feedback Software User Testing Startups 87

Good Product Manager

MARCH 29, 2016

For the first time, we’re also holding a Product Leadership Exchange that will feature a special presentation from SiriusDecisions just for product management leaders, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders. What’s Hot on Twitter.

Events 60

Events Product Research User Testing Customer Feedback 60

The Product Coalition

DECEMBER 11, 2023

Other than crystalizing your assumptions and strategy, this stage is about results. Depending on your market and business model (B2B works differently than B2C in terms of numbers), but you should get to a point where you feel that you know what works and you can repeat it. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ Erica Tsai shared her strategy: “We try to always be working on things where the impact is greater than the effort. So building this suite of products that we have on the creator side of spotify.”.

User Testing 68

User Testing Data Visualization Analytic Tools Research Software 68

Feedback Loop

MAY 2, 2022

Satnam Singh is the Chief Product Officer, tax and trade for Thomson Reuters.

Strategy 52

Strategy Product Management Product Manager Management 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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B2B User Testing Technical Review Customer Feedback 60

Product Bookshelf

FEBRUARY 13, 2017

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. The Whole Product.

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Product Management Product Manager Management Management 81

Mind the Product

JANUARY 22, 2018

Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies. Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. And then it gets worse.

Research Software 118

Research Software Reporting Tools Weak Development Team Product Research 118

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Most B2B enterprise products aren’t blessed with the data and traffic of a B2C product.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

JUNE 7, 2019

This type of business acumen feeds into disparate things: your pricing strategy, your developmental timelines… It is almost intangible, and yet, it is essential for advanced Product Managers. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. Have any comments?

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Product Research 60

Feedback Loop

JULY 18, 2022

Tiama Hanson-Drury is the chief product officer at Minna Technologies.

Strategy 52

Strategy Product Management Product Manager Research Software 52

Userpilot

JULY 30, 2021

A product manager’s responsibilities include evaluating ideas, setting product strategy, building and sharing product roadmaps, prioritizing features and documenting requirements, defining product releases, and analyzing and reporting on progress. Type of product (B2B, B2C). Product leadership style. Setting a product strategy.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98