Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Assessing progress on our strategy.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Product Innovation Educators

AUGUST 14, 2023

9:24] What issues do you see with strategy? A lot of companies have a mission statement that they think is a strategy or vision. The strategy is the plan of attack for how you’re going to get there. 12:41] How can leaders better communicate strategy? Communicating strategy requires a lot of repetition.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 102

User Testing Workshop B2B Leadership 102

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Mind the Product

MARCH 11, 2020

That means working closely with leaders across the business to ensure that we have a solid corporate strategy, and that we translate that strategy into a product that serves the needs of our customers in a compelling way. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

Research Software 99

Research Software B2C Artificial Inteligence Customer Experience 99

Intercom, Inc.

MAY 7, 2019

“There is one simple strategy which, provided you stick to it, will help you rise above the noise” So it makes sense that there are thousands of tactical tips and tricks out there to help get your content in front of the right audience. gigabytes per year. Those tactics all focus on what happens post-publication. Opinionated ?

Marketing 222

Marketing Data Visualization B2C User Testing 222

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Product Talk

SEPTEMBER 1, 2021

Lisa and her team were able to convince their leadership to allow them to run a one-month beta launch with a limited set of customers to test out their new feature. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Leadership.

Product Research 217

Product Research User Testing Technical Review Data Visualization 217

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Perhaps you're finding yourself spending time in areas that are new and unexpected and wondering if this is normal.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. Let’s dive in! Is giving up any easier?

Technical Review 87

Technical Review User Testing Product Management Product Manager 87

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?” As Head of Product, I cover both B2C and B2B technologies. How do product managers lead standups?

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Gainsight

MAY 4, 2023

Robin van Lieshout, Chief Strategy Officer and Remco de Vries, VP of Global Demand Generation at Gainsight, share the laws of Community and how to build a durable business through Community. In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

ProductPlan

NOVEMBER 2, 2021

This vantage point has helped us better understand what communication strategies work best. The roadmap can serve as an organizational blueprint that binds strategy and execution. Despite these changes, many product teams still use slide decks or spreadsheets to communicate their roadmap strategy. Change is Afoot.

Data Visualization 84

Data Visualization Reporting Tools Analytic Tools Research Software 84

Gainsight

NOVEMBER 23, 2022

Robin van Lieshout, founder of inSided, and I are already reminiscing about customer conversations and micro piglets, digital-led strategy and Dutch clogs. Nearly every conversation with CS and community practitioners started with: “how can I make Community a core part of our digital-led CS strategy?” The ultimate goal?

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. I got the leadership team together in front of a whiteboard. Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products.

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

Mind the Product

APRIL 10, 2017

It’s time to change all that by aligning teams for direct connection to a shared mission/vision and the strategy it serves. For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. More importantly, it becomes one of the best tools for leadership.

Agile 194

Agile Research Software Product Research Customer Experience 194

ProductPlan

OCTOBER 1, 2020

Agile Leadership Summit. This event may have gotten its start as an ancillary part of the Agile+DevOps Leadership Summit, but for Agile product leaders, this is the main event. From startups to enterprise-class outfits, they dedicate the conference to what it takes to lead product management and strategy for the entire organization.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Product managers also have essential soft skills such as communication, leadership, empathy, collaboration, understanding customers, and strategic thinking. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. The team writes about all things product management, from product strategy and design, to product roadmaps and team management. They’re also just as varied in how they like to get their knowledge.

Blog 78

Blog Data Visualization Product Management Product Manager 78

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left. An internal tools Product Manager likely skews to the bottom-right.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Together they decide when, based on resources, strategy, etc. report to ‘Product’ (the least).

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

OCTOBER 5, 2021

David Marquet’s book ‘ Leadership is Language ‘ is a great source of ideas for helping promote the right mindsets. How well do product technology choices support the product strategy and current roadmap? 5 Key Elements to Check A single product issue may reflect multiple underlying causes.

Weak Development Team 151

Weak Development Team Reporting Tools Research Software Feedback Software 151

Good Product Manager

MARCH 29, 2016

For the first time, we’re also holding a Product Leadership Exchange that will feature a special presentation from SiriusDecisions just for product management leaders, case studies from product management leaders, a panel discussion and an opportunity to network with other product management leaders. What’s Hot on Twitter.

Events 84

Events Product Research User Testing Customer Feedback 84

Intercom, Inc.

JANUARY 25, 2023

Although PLG is usually associated with free trials or freemium models, it’s a holistic strategy that goes beyond acquisition and can impact the entire customer lifecycle by digging into deeper parts of the funnel, tackling retention, expansion, and preventing the dreaded leaky bucket. When done well, it allows you to do more with less.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. You can’t just leave that up to us.”

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Split

DECEMBER 10, 2020

Whether you love or hate the phrase, “work smarter, not harder,” you probably would agree that blindly going in an ineffective direction is not a winning strategy, right? Scaling up prematurely creates lots of dust and confusion, hampering the very coordination and communication needed to triangulate on effective strategies.

User Testing 59

User Testing Customer Experience B2C Weak Development Team 59

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. Fundraising strategy: go big or stay lean? Justin says: “I’ve not convinced that raising a ton of money out of the gate is the right strategy. Intentionally designing a culture to avoid the pitfalls of “culture eating strategy”. Leadership and Self-Deception.

Research Software 87

Research Software Feedback Software User Testing Startups 87

The Product Coalition

DECEMBER 11, 2023

Other than crystalizing your assumptions and strategy, this stage is about results. Depending on your market and business model (B2B works differently than B2C in terms of numbers), but you should get to a point where you feel that you know what works and you can repeat it. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78