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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.