Product Talk

OCTOBER 11, 2023

For example, if we are planning to share articles via SMS, we’ll need to pay carrier fees to deliver those messages. We’ll need to enumerate our assumptions around why we think the benefit of acquiring new readers will offset the costs of sending the messages. This is a usability issue, not a desirability issue.

Feedback Software 276

Feedback Software User Testing Technical Review Product Research 276

Business of Software Conference

JUNE 15, 2023

with Brennan Dunn In this NEW talk from BoS Europe, Brennan Dunn demonstrates how both B2B and B2C companies are dynamically repositioning their offerings and achieving tangible results.

Research Software 52

Research Software B2C B2B Data Visualization 52

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

Data Visualization 90

Data Visualization Research Software Reporting Tools User Testing 90

Intercom, Inc.

APRIL 30, 2018

If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require.

B2C 214

B2C Research Software User Friction User Testing 214

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

NOVEMBER 4, 2020

One of the best ways to help customers complete their order is by triggering a targeted, proactive message on the checkout page to pre-emptively answer their questions. For example, if customers are on the checkout page for a few minutes, they might have questions about your shipping times, returns policy, or something else.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

Intercom, Inc.

JUNE 12, 2018

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. What is their business type – B2B or B2C? Get alerts for all conversations started by accounts you own.

User Testing 174

User Testing Customer Experience Inbound B2C 174

Product Talk

FEBRUARY 2, 2022

During Ellen’s eight years at Orion Labs, she’s seen a lot of change, both in terms of the company’s evolution from B2C to B2B as well as in her own understanding and adoption of continuous discovery practices. Ellen shares a specific example about missed messages.

Product Research 232

Product Research User Testing Engineering Testing 232

The Product Coalition

MAY 24, 2023

Analyze which messages best appeal to each audience segment and optimize your campaigns with these insights in mind. At Alconost, we think B2B videos should be as easy to understand as B2C communications. While animated videos can be highly effective, live action explainer video can add a personal touch to your product messaging.

Customer Experience 128

Customer Experience User Testing Advertising Customer Feedback 128

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Convert more trial leads into paying customers with automated in-app messages that trigger after certain milestones are achieved. What is the difference between B2B and B2C marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Intercom, Inc.

NOVEMBER 13, 2018

Here’s a list of common questions our customers leave to Answer Bot: Tip 2: Add video messages to immediately engage new customers. For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7.

Customer Experience 183

Customer Experience B2C Messaging Engineering 183

The Product Coalition

JULY 19, 2022

For some companies, these customers can be B2-B customers, and for some companies, they are B2C. Here we have to personalize the messaging for each customer based on the customer persona so they can understand the product’s value or the key benefit of upgrading themselves to a premium plan.

User Friction 133

User Friction Customer Experience User Testing Customer Feedback 133

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

The Product Coalition

FEBRUARY 11, 2023

The value matrix will also include a relevant marketing message tying the problem and solution together. Validating The Messaging Once you created a messaging, it’s time to test your messaging. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C. Creating a live demo modal message with Userpilot. Besides, anything above 30% is regarded as exceptional. But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

SEPTEMBER 10, 2022

The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. B2C companies have a voluntary churn rate of 4.04%. Use in-app pre-dunning messages. Sending them a message before their plans renew is also a good idea. Is it worth worrying about?

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

The Product Coalition

MARCH 28, 2022

Reduce points of confusion by better wording and clear error handling- Clearly call out what information each field requires and ensure that your error messages are helpful. Try to word the error messages in a neutral tone and provide customers with an idea of how to fix the issue.

Customer Experience 139

Customer Experience User Testing Data Visualization Messaging 139

Product Management University

MARCH 8, 2018

It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. It’s much the same in B2B marketing. Here’s a common scenario. Sales of product X are underperforming.

Marketing 113

Marketing B2C B2B Workshop 113

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. Keep these tips in mind when leveraging your product to create touchpoints in the digital customer journey: Feature a real teammate as the sender of the message, and ensure the customer can reach out to that person.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 14, 2023

You can also use the same message to upsell the same sender by highlighting the benefits of other product plans. When writing B2C dunning emails, you’ll want to include individual details like which credit card is linked. Failed payments.

Analytic Tools 95

Analytic Tools Data Visualization Customer Experience User Testing 95

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. B2C Examples of anticipatory design in practice. How about B2C products? If you are after the answers to these questions, you are in the right place! Let’s get to it!

Data Visualization 94

Data Visualization Feedback Software Customer Experience Customer Feedback 94

Intercom, Inc.

AUGUST 13, 2019

Our chatbot can also look at keywords in the customer’s message and suggest matching articles – but only if it detects that the user hasn’t visited the Help Center in the previous 15 minutes. These factors include: Message keywords. So where possible, our support chatbot – Answer Bot – will answer that question for them immediately.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

Userpilot

NOVEMBER 21, 2023

For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. To get your message across, learn to speak their language. Keep repeating the message. The ambiguity of product management There’s a lot of ambiguity as to the role of product managers.

Technical Review 96

Technical Review User Testing Product Management Product Manager 96

The Product Coalition

JULY 21, 2022

It has also given birth to many online portals for B2B, B2C, C2C, and C2B. The automated message is relying on artificial intelligence technology to respond quickly. Supply chain management technology The importance of supply chain management technology has been evident in the e-commerce industry.

Reporting Tools 157

Reporting Tools Artificial Inteligence Data Visualization Wireless 157

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Understanding what makes your audience tick will play a key role in your messaging. Focus groups are a popular B2C method of data collection. Define your market characteristics.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. The message is clear. They can also bring methodologies that can help a company try new things.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). “How can I push my message while still capturing existing intent from the market?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

AUGUST 20, 2020

Again, with language and with millennials communicating and how most of our communication was being done through text messaging, it’s very different from how our parents and our grandparents grew up socializing. Things are changing so fast, and I feel that most people are not sensitive to how fast those things are changing.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

APRIL 20, 2022

B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Also, keep in-app prompts contextual ; you want to send the right upgrade message at the right time so that you don’t come off as ‘sales-y.’. use segmentation to trigger in-app upgrade messages contextually.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. They add information about free shipping, the end of the discount, alert messages about there is only one product left or if there are a lot of people interested in this item.

Feedback Software 139

Feedback Software Technical Review User Testing Customer Feedback 139

Userpilot

MARCH 20, 2024

This adaptable approach aids both individual consumers (B2C) by providing device-specific software access and businesses (B2B) by addressing a variety of software licensing and software monetization needs. This data aids advertisers or third parties in targeted marketing and product development, especially in social media and messaging apps.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Intercom, Inc.

OCTOBER 13, 2022

And finally, a new tooltips feature – our first ever customer-initiated message type. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. The message is clear. They can also bring methodologies that can help a company try new things.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions. It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions. It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40