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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. Inbound volume is spiking for half of support teams. Companies are responding by proactively messaging customers to provide the information and reassurance they need.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Get context on live chat conversations fast

Intercom, Inc.

With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. You wouldn’t walk over and tell them you’ll be in touch later on.

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What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Intercom, Inc.

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. What is their business type – B2B or B2C? Get alerts for all conversations started by accounts you own.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. There are no additional charges.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.