Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”).

B2C 95

B2C Customer Experience User Friction User Testing 95

Intercom, Inc.

DECEMBER 11, 2018

Elegant Themes is using Visitor Auto Messages to convert 3x more paid subscriptions. “We’re now converting 25% of leads that come through live chat to paid subscriptions” The team at Elegant Themes use Visitor Auto Messages to proactively encourage potential buyers to speak with their sales reps.

B2C 126

B2C Customer Experience User Testing Product Research 126

Mixpanel

FEBRUARY 23, 2021

Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” B2B vs. B2C), but also between products of the same category, and even the same company. This way you have as many attempts to get to product-market fit as possible. Product Manager, Viber.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130