Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. That means SaaS product and marketing teams need to shift their focus toward product adoption. That means SaaS product and marketing teams need to shift their focus toward product adoption. Find Your “Aha!”

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

APRIL 6, 2022

Every product marketer should answer this question before rolling out their product. If you’re looking for ways to enhance the first-time experience for your users and proactively reduce churn, consider this article as one of the tools in your arsenal. The first-time user experience starts the moment users sign up for your tool.

Customer Experience 104

Customer Experience Feedback Software User Testing Customer Feedback 104

Userpilot

JUNE 28, 2023

Stripo offers a pre-sign up interactive demo that brings prospects to their ‘Aha’ moment before they even create an account. Bring users to their ‘Aha’ moment as soon as possible (even before they’ve signed up). Pre-signup ‘Aha’ moments can serve as a powerful marketing tool!

Onboarding KPIs 82

Onboarding KPIs Feedback Software User Testing Analytic Tools 82

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. In that process, they’ll explore your tool, use it to solve their needs and continue doing so—which is what the CS team helps customers do. And how is it an extension of your marketing team? 5 key steps in the engagement loop: curiosity, Aha!

Feedback Software 86

Feedback Software Analytic Tools User Testing Customer Experience 86

Userpilot

JANUARY 31, 2023

Used correctly, this sort of customer onboarding checklist can become an invaluable tool for any product manager. You need to help users reach the AHA moment (where a client’s expectations of getting value from your product start to rise). You need to help users reach the AHA moment.

Onboarding KPIs 96

Onboarding KPIs User Testing Analytic Tools Feedback Software 96

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use welcome screens to drive users to the Aha!

Feedback Software 93

Feedback Software Research Software User Testing Customer Feedback 93

Userpilot

JANUARY 5, 2021

Shiv Patel, Product Manager and co-founder at Autopilot , a marketing automation platform actually explained it in his Product Drive talk: He calls the phenomenon “fear of the white canvas” and it is dangerously extending your time to value (TTV). How WeWork found a shortcut to their “Aha Moment” and reduced time to value.

Customer Experience 105

Customer Experience Data Visualization Dashboard Marketing 105

Userpilot

FEBRUARY 18, 2021

In essence, growth hacking boils down to finding small yet effective actions you can undertake with resources and tools you already have to drive business growth. One such tool that growth hackers actively use is the AAARRR framework. Customer Journey Mapping Growth Hack #6: Find “Aha” moments. Break down silos.

Customer Experience 111

Customer Experience User Testing Customer Feedback Weak Development Team 111

Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product. Milestone analysis to ensure users reach the Aha!

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market. Why do SaaS companies face challenges?

Analytic Tools 97

Analytic Tools Research Software Data Visualization Onboarding KPIs 97

Userpilot

MAY 24, 2022

Onboarding practices that lead to increased customer engagement: Personalize the onboarding process for each user segment, provide continuous onboarding (primary, secondary and tertiary onboarding), and use checklists and interactive walkthroughs to guide users to the ‘aha’ moment. What is customer engagement?

Analytic Tools 94

Analytic Tools Onboarding KPIs Customer Experience User Testing 94

Userpilot

DECEMBER 22, 2022

Common reasons for churn: Product-market fit failure. Delayed Aha moment. Best tools for predicting customer churn: Userpilot , Mixpanel, Baremetrics. Delayed Aha moment: When the aha moment is delayed, some users wouldn’t have the patience to wait. Best tools for predicting churn.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software User Testing 93

Userpilot

JANUARY 26, 2023

The next step is to define what success means to your customers – what are their Aha moments. Use a tool to automate the onboarding experience and ensure a consistent customer experience. Use a tool to automate the in-app onboarding experience Automating customer onboarding can help boost growth.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience Data Visualization 97

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 102

Feedback Software Research Software Product Marketing Marketing 102

Userpilot

JANUARY 18, 2021

See if you can relate to the following story: Simon is looking for a new project management tool for his SaaS company. He’ll probably tell all his friends in SaaS project management to avoid this tool like the coronavirus. The Aha Moment – the moment of activation. So far, so good. What is Product Activation?

Analytic Tools 85

Analytic Tools Feedback Software Data Visualization Customer Experience 85

Userpilot

OCTOBER 1, 2021

For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. But with such a saturated market, which tool should you choose? Activation : the moment when the customer experiences that value first-hand. Activation.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 96

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 114

Feedback Software User Testing Product Research Customer Experience 114

Userpilot

JANUARY 14, 2022

Product and marketing teams can use analytics to understand factors that cause high engagement and form strategies to increase the product’s profitability. Observe your customers’ behavior in your user interviews and product analytics tool, and check the average session duration to notice certain patterns in engagement.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Customer Feedback 95

Intercom, Inc.

JANUARY 16, 2020

We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients. So once they start working with someone who isn’t co-located with them it’s natural to move to a tool online.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 97

Research Software Feedback Software Analytic Tools Customer Experience 97

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Onboarding KPIs 90

Userpilot

MAY 2, 2022

For your product marketing efforts to be successful, it’s crucial to understand the difference between vanity metrics and actionable metrics. They enable marketers to align their teams properly around the most important metrics to meet business objectives. The short answer is actionable metrics. Are not contextual.

Onboarding KPIs 99

Onboarding KPIs Research Software Analytic Tools Feedback Software 99

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Userpilot

JULY 8, 2021

Step 2 to implement pirate metrics in your SaaS: set up tracking and analytics tools to track the metrics. Step 3 to implement pirate metrics in your SaaS: use a product adoption tool and A/B test in-product experiences to drive those metrics up. A – Activation : realizing the value ( AHA moment) and experiencing it.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Userpilot

APRIL 20, 2021

One of the biggest challenges when implementing in-app marketing to drive product engagement is knowing which experience to trigger and when. When it comes to having a friend over, we somehow know how not to overwhelm them from the first moment they step into our house. Source: fullstory.com. All before you even take off your coat.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

Userpilot

FEBRUARY 7, 2020

Well, it tells us that if we want to retain our users, we need to start educating them from the moment they start using our products. When it comes to improving your product’s onboarding, there are two main things you need to do: 1: Define your product’s Aha! Define your product’s Aha! Your product’s Aha!

Analytic Tools 61

Analytic Tools Research Software Education Customer Experience 61

Userpilot

SEPTEMBER 12, 2022

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. You can use these tools to track customer touchpoints in the app. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Reaching the activation point.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Experience 97

Userpilot

OCTOBER 15, 2020

Usually, your pre-sign up marketing funnel is very well defined. Are you actually tracking your user journey (for different personas and segments), measuring when the ‘ AHA moments ’ happen for them and where the users stumble or even drop out? Increase New User Activation (reaching the ‘AHA! Source: Skyword.com.

Onboarding KPIs 77

Onboarding KPIs Strategy Customer Experience User Testing 77

Userpilot

FEBRUARY 9, 2022

There are two milestones you want your new users to reach in a successful onboarding process: the AHA moment and the Activation point. Build your new user onboarding experience flows with Userpilot, a no-code product adoption tool. The Aha Moment. For simple products, the Aha Moment might even occur before signup.

Analytic Tools 94

Analytic Tools Research Software Onboarding KPIs Customer Experience 94

Userpilot

APRIL 30, 2022

This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. In this blog post, you’ll learn an honest opinion about both growth strategies. So the success of this model lies in your product team to create experiences that lead customers to their aha moments quickly.

Feedback Software 100

Feedback Software User Testing Customer Feedback Customer Experience 100

Userpilot

FEBRUARY 21, 2023

In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. And your role at a customer success team?

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Userpilot

JULY 14, 2022

First, you’ve got to choose the right tool. Onboarding should drive users through the different stages of the flywheel above: from an initial aha moment to activation, then from more basic accounts to premium features, and finally to engaged advocates evangelizing the merits of your product.

Customer Experience 90

Customer Experience Analytic Tools Customer Feedback Data Visualization 90

Userpilot

OCTOBER 24, 2019

Much like any good marketer will use analytics to measure the impact of their campaigns, any good product manager will use analytics to understand their users. The first thing you need to do is choose your tool. While Google Analytics has the monopoly when it comes to measuring marketing, product analytics has a few contenders.

Analytic Tools 77

Analytic Tools Data Visualization Customer Experience Product Research 77

Userpilot

FEBRUARY 3, 2022

Best practices for building an app landing page: Don’t code it from scratch: use a tool, this way you can have on ready in no time and make changes as many times as needed without the need of a developer. Well, let’s think about that reasoning for a moment. Looking to build welcome screens without coding?

Customer Experience 97

Customer Experience Data Visualization Demo Product Research 97

Userpilot

FEBRUARY 3, 2023

The goal of the primary onboarding process is to push new customers to experience the "Aha" moment and reach the activation point. The goal of the primary onboarding process is to guide new customers to experience the "Aha" moment and reach the activation point. Feature tagging in Userpilot.

Onboarding KPIs 97

Onboarding KPIs Customer Experience User Testing Customer Feedback 97

Userpilot

JULY 16, 2021

User retention is more cost-effective than customer acquisition and reduces the pressure on marketing to decrease the customer acquisition cost. Product-Market Fit (PMF). You may want to review your onboarding processes or product-market fit to meet their expectations. This is the ‘AHA! Customer Satisfaction Score (CSAT).

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

MAY 26, 2021

Identify what the Aha Moment and Activation are for each User Segment. The “Aha Moment,” leading to activation. Userpilot is a phenomenally versatile onboarding tool. The goal of primary onboarding is to guide users to their “ Aha Moment ” and get them to act as quickly and consistently as possible.

Research Software 52

Research Software Feedback Software Onboarding KPIs Product Research 52