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Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Microcopy helps users discover relevant features and understand how the product works so that they can use it effectively to achieve their goals. Make it an instruction manual, not a poem.

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SaaS Product Localization Strategy: The In-Depth Guide

Userpilot

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

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How Today’s Top SaaS Companies Build an Ecosystem Moat by Austin Yang, Product Drive 2022

Userpilot

What is an ecosystem moat and how can product managers build one? These are the key questions that Austin Yang , the Lead Product Manager at Softr , discussed in his presentation at the Product Drive Summit this year. An ecosystem moat is a barrier that protects your product from the competition. Are you intrigued?

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12 Must-Have Qualities of a Good SaaS Product

Userpilot

Have you ever wondered what makes a successful product and how a product manager can build one? If yes, you’re in the right place as we’re just about to explore the 12 must-have characteristics of successful digital products. To be successful, your SaaS product needs to provide the right mix of features.

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Product Briefing – October 12, 2023

Department of Product

The Department of Product Briefing ←All newsletter briefings Hi product people ?, The founder of spreadsheet startup Equals says the answer for his product is a firm no. It’s worth a read if you’re looking for some inspiration for your own product’s growth trajectory. Enjoy the rest of your week!

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Product Principles – Examples for Product Managers

Department of Product

Product Principles – Examples for Product Managers Make decision making easier with inspiration from top product companies Product principles are used by product teams to help guide decision making. Yes, we’re B2B but are we targeting small businesses or enterprise?

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How to get started with a competitive positioning strategy

Nulab

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Define your market size.