Dear Strategy

OCTOBER 27, 2019

Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”. For smaller businesses with one type of product sold into one or more markets, this discussion is a moot point.

Strategy 45

Strategy Marketing Workshop Product Strategy 45

Dear Strategy

OCTOBER 28, 2019

This week’s question is… Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”. Read The Full Blog Post. Subscribe to Our Mailing List.

Strategy 40

Strategy Marketing Blog 40

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?

Analytic Tools 101

Analytic Tools Data Visualization Feedback Software Research Software 101

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Product Management Playbook.

Demo 200

Demo Magazine Certifications B2B 200

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Why You Should Give Your Product Portfolio a Good SWOT.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. What is the product-led growth strategy?

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization User Testing 93

Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 102

Research Software Feedback Software Customer Experience Customer Feedback 102

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. why is it valuable? is it fit for my use case?)

User Testing 127

User Testing Customer Feedback Feedback Software Reference 127

Userpilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

B2B 130

B2B Product Management Product Manager Magazine 130

Lenny Rachitsky

JANUARY 4, 2024

Integrating research from the beginning of the product development process is crucial for leveraging your user researcher best. The wrong type of user research is being conducted most of the time, with a focus on “middle-range” topics, which are interesting but not impactful enough for the business.

User Testing 107

User Testing Research Software Product Research UX 107

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. 3 Obstacles to Creating Stickier Products and How to Overcome Them. .

B2B 130

B2B Magazine Product Management Product Manager 130

Product Management University

JULY 30, 2020

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. MQL vs. SQL: The key differences.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

The Product Coalition

SEPTEMBER 8, 2022

Improve product awareness and your roadmap. No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you.

Data Visualization 142

Data Visualization Analytic Tools Reporting Tools Research Software 142

Business of Software Conference

JUNE 3, 2021

Don’t forget, Trello was a FogCreek production that was purchased by Atlassian – you can hear the story behind how they almost messed up Trello here… Joel was one of the first tech entrepreneurs to talk about the business of software and the process and thinking behind how you grow great products and great companies.

CTO 116

CTO Customer Feedback Software Developers Software Development 116

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 94

Product Research Data Visualization User Testing Research Software 94

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. What is customer retention? How to calculate customer acquisition cost?

Customer Experience 93

Customer Experience Customer Feedback User Testing Data Visualization 93

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

Userpilot

DECEMBER 15, 2021

In this article, we’re going to cover the 3 key growth benefits that you can leverage by expanding and scaling your product integration roadmap. Beyond improving efficiency, integrations can unlock additional value in your product through account expansion and co-marketing campaigns. Monetizing Integrations.

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Webinar 97

Mind the Product

AUGUST 2, 2018

It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. Waterfall vs Agile. Qualitative research vs Quantitative data. Remote vs Colocated. Discovery vs Delivery. Roadmaps with dates vs Roadmaps with no dates.

Product Research 143

Product Research Research Software User Testing Data Visualization 143

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Accessibility features are making UX design more inclusive.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing 172

User Testing Product Marketing Marketing Customer Experience 172

The Product Coalition

OCTOBER 25, 2023

Deciphering Bitcoin ETFs: Spot vs. Futures — Insights and Expectations Table of Contents ∘ The Evolving Role of Cryptocurrency in Investment ∘ Bitcoin Exchange-Traded Funds (ETFs): An Overview ∘ Bitcoin ETF Types ∘ Benefits and Drawbacks of Bitcoin ETFs ∘ Crypto ETF Development — How to Launch a Crypto ETF like Bitcoin ETF? ∘

Customer Feedback 119

Customer Feedback Reporting Tools Technical Review Research Software 119

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. It lets you shape your product, customer experiences, and sales process in the very best way. What is product-led growth in SaaS?

Feedback Software 103

Feedback Software User Testing Customer Feedback Customer Experience 103

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JULY 4, 2022

Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy. Close the feedback loop through personalized announcements after product changes. In customer-led organizations, the customer’s feedback on the product experience is always the top priority.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

APRIL 11, 2022

That’s where you need to understand the difference between MQL vs SQL. They are both leads, but really understanding the nuances can help you scale your product growth efficiently. In this article, we’ll go over our best tips on how to better qualify your leads and optimize your marketing and sales strategy. Let’s dive in!

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? So let’s dive deeper and see how you can create both to improve your product marketing efforts. User personas are built based on who you think will gain the most value from your product. User segment vs user persona: Are they the same?

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97