Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. The Lean Product Playbook by Dan Olsen focuses on addressing real customer needs through Lean Process. Author: Emilia Korczynska is the Head of Marketing at Userpilot. But where do you begin?

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Userpilot

DECEMBER 21, 2022

How relevant is it to SaaS product management ? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. Build a playbook detailing your outcomes for each segment and your engagement strategy.

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. You can drive your team and organization toward that outcome with a playbook setting out your strategy.

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Userpilot

JANUARY 31, 2023

Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). So, how do you build an activation funnel in your own SaaS business? You’ll need some tips and tactics to succeed: Start by implementing a minimum viable onboarding playbook to give you a framework to operate from.

Customer Experience 98

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Userpilot

AUGUST 11, 2022

Building and implementing the right customer success playbook. Liaising with the marketing team for better user insights. Customer success is the practice of ensuring customers get their desired outcome when using your SaaS. 10 Key responsibilities of a customer success team in SaaS companies. What is customer success?

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Intercom, Inc.

APRIL 30, 2020

For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. As a partner, you’ll be the first to hear about co-marketing opportunities, best practices, and areas for feedback.

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Business of Software Conference

SEPTEMBER 1, 2023

Nugs, Atoms and a Benefit of Co-Location An interesting blog post on an unexpected benefit of co-working and a lesson in the capacity of tech-minded people to take everything too far. Find out more about BoS Get details about our next conference, subscribe to our newsletter, and watch more of the great BoS Talks you hear so much about.

Entertainment 52

Entertainment B2B Education Events 52

Product Management University

OCTOBER 6, 2020

For product marketing, it pretty much changes everything. Product led growth is a business model for taking a product-as-a-service (PaaS) or software-as-a-service (SaaS) to market and gaining market share. In B2B, it changes everything about how you build, market, sell and acquire customers.

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Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. Create a customer success playbook for each stage. The best product adoption tools in the market we know are Userpilot and Pendo. Lay out a customer journey map.

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Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. Create a customer success playbook for each stage. The best product adoption tools in the market we know are Userpilot and Pendo. Lay out a customer journey map.

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Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. There are four different types of free trial models in SaaS: freemium, opt-in, opt-out, and reverse trial.

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Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Identify disengaged customers and proactively engage them using email marketing.

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Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. John also hosts another podcast called Growth Marketing Today where he’s interviewed product and marketing leaders like Sean Ellis, April Dunford, and Hiten Shah. Plot summary.

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Userpilot

NOVEMBER 17, 2021

A bootstrapped company led by a technical founder with no business background isn’t the typical description of a successful 8+ figure Saas business. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. 2,000+ customers. 5 products. Gaining initial traction.

Customer Experience 98

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Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Define your marketing personas. How do they describe the category?

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Userpilot

DECEMBER 22, 2022

Building from a strong foundation, the final phase of user onboarding is to expand the product footprint via an increase in brand loyalty and word-of-mouth marketing. The most effective way to drive up activation is designing and executing an onboarding playbook (as per the example below). Tertiary onboarding. Feature adoption rate.

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Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Userpilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. So we drew on our discussions with hundreds of SaaS companies that care about product experience to put together this guide for you. A subjective concept that changes over time. Honorable mentions.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 98

Userpilot

JANUARY 9, 2020

Product management has grown from strength to strength in recent years, fast becoming a vital area of any SaaS company. As the SaaS industry continue its rapid growth, the number of product managers is sure to increase further. These include: Analyzing the market and competitors. Credit: Neal Iyer. Prioritizing features.

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Intercom, Inc.

APRIL 18, 2019

A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth. No, 42% of startups fail because they didn’t solve a market need. Once you’ve figured that out, the software will naturally follow.

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Outbound Customer Experience Education Airlines 112

Gainsight

DECEMBER 2, 2019

Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. Blog Posts: Boost Your Customer Retention Strategy. Read this blog post to learn how you can optimize your retention strategy to prevent “leaky holes.”. Promote customer loyalty. But where should you start?

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Usersnap

JUNE 30, 2022

What is the best tactic to use in today’s fast-paced market? What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management? The 8 main points to product-led growth How is Product-Led Growth The Right Strategy For Your SaaS Business? Here they are: The market must be in the right place for product-led growth.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. What is a Product Marketer? How to decide.

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Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. However, CS is more about hand-holding users to do their job using your tool with minimum friction and following an onboarding playbook. That’s why any SaaS that wants to see growth needs to embrace it so they can hold customers for longer and better.

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Userpilot

AUGUST 6, 2023

These insights can help you with other efforts, such as personalized retention marketing or customer segmentation. Map the customer journey Customer journey mapping is essential to ensure that the members of your marketing and growth teams are able to address customer needs throughout every stage.

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Userpilot

OCTOBER 15, 2020

This is exactly what I wanted to tackle in today’s post: how to build an effective product adoption strategy for your SaaS. It won’t replace the playbook, but you can also listen to why this matters on my video: 1. It won’t replace the playbook, but you can also listen to why this matters on my video: 1. Source: Skyword.com.

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Userpilot

JANUARY 26, 2024

For those who would like to implement the growth model, here's our product-led growth playbook. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. To learn how to use Userpilot to implement the PLG playbook, book the demo!

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The Product Coalition

FEBRUARY 5, 2019

He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. He is also very interested in the future of automation for marketers and overall product practitioners.

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Userpilot

JUNE 25, 2023

Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. The Lean Product Playbook is a comprehensive guide to lean product development. The Jobs To Be Done Playbook and When Coffee & Kale Compete are guides to the JTBD framework.

Books 98

Books Analytic Tools Data Visualization Product Research 98

Intercom, Inc.

DECEMBER 18, 2019

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. Evelyn Clinton, Content Marketing Manager. Fiona Lee, Lead Editor.

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Userpilot

SEPTEMBER 20, 2022

Nailing the customer onboarding process is one of the most important tasks for any savvy PM or SaaS owner. Customer onboarding playbooks are typically succinct documents mapping out the core elements of your approach to customer onboarding. It’s a joint responsibility between the customer success team and product marketing.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

MAY 5, 2023

Since customer success is a relatively new career, CSMs tend to take on tasks from sales, support, and product marketing—which is often more than they can handle. Put together an SOP to help your customers achieve their goals and create a customer success playbook. Align with other departments such as sales, marketing, and product.

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Analytic Tools Feedback Software User Testing Customer Experience 96

Hutwork

MARCH 9, 2018

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. You may be an entrepreneur creating SaaS platforms or a product manager for an enterprise. on using playbooks for designing and building products. Author: Jon Lax. Author: Ken Norton.

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Article Feedback Software Research Software User Testing 82

Userpilot

NOVEMBER 16, 2022

To define an effective adoption strategy , you need to work to define robust onboarding process playbooks: they should cover a deep understanding of your users, clearly defined goals, and the tactics to help achieve them. To define an effective adoption strategy, you need to work to define robust onboarding process playbooks.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

OCTOBER 8, 2022

Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. From there, set out important milestones and spec out the customer onboarding playbook that’ll help you reach them. What is SaaS customer onboarding?

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