Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The AARRR funnel is different from building loops because the funnel doesn’t reinvest its results into the next growth cycle.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

The Product Coalition

JULY 6, 2023

Users will be vocal about the products they do, don’t like using, and don’t settle for less than the very best. In this new world, how do you as a business compete and break out of this vicious cycle of traditional sales and never-ending marketing spending? Here when product-led growth comes into play.

Research Software 115

Research Software Feedback Software User Testing Product Research 115

Andrew Chen

FEBRUARY 26, 2024

I met tons of incredible people, some of whom went on to create major products and found unicorn companies. But I like to pretend) You’ll never regret spending time in SF If you work in tech, you’ll never regret spending 3-5 years in the Bay Area. I knew exactly 2 people, and that was it. The answer is, you simply ask for advice.

User Testing 123

User Testing Customer Experience Blog Events 123

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. Longer sales cycles. Enterprise SaaS marketing, however, is a different story entirely.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Being an expert in your product’s market doesn’t happen overnight.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Userpilot

MARCH 31, 2022

The SaaS velocity formula calculates the expected amount of revenue your sales team can generate during a specific sales cycle. To calculate it, multiply the number of sales opportunities by the deal value and the win rate, then divide the result by the length of the sales cycle. What is the SaaS velocity formula?

Customer Experience 97

Customer Experience Onboarding KPIs User Friction B2B 97

Johanna Rothman

AUGUST 31, 2022

Part 2 was about cycle time and using Cost of Delay to make easier decisions. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. But I can get ready to finish.

Development 118

Development Workshop Roadmap Systems Review 118

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. SQL is a potential customer with a clear intent to buy in buying cycle’s final stages. Let’s dive in!

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Product Management University

FEBRUARY 12, 2021

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. What is a Product Portfolio SWOT Analysis? Identifying the biggest threats in your product/service category.

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Today, businesses need a modern way to deliver fast, personal, and real-time communication to their customers.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

The Product Coalition

DECEMBER 11, 2022

Test Automation maintains the flow of the Software life cycle Photo by freestocks on Unsplash Test Automation is important because it maintains the flow of the Software life cycle. Automated tests allow for quick testing cycles which can eliminate bottlenecks and increase productivity.

Feedback Software 125

Feedback Software Analytic Tools Data Visualization User Testing 125

Intercom, Inc.

MAY 7, 2019

“There is one simple strategy which, provided you stick to it, will help you rise above the noise” So it makes sense that there are thousands of tactical tips and tricks out there to help get your content in front of the right audience. gigabytes per year. Never was the phrase “your mileage may vary” more aptly applied.

Marketing 222

Marketing Data Visualization B2C User Testing 222

The Product Manager Coach Blog

NOVEMBER 3, 2023

Product managers are always looking ahead and rarely in the rearview mirror. We’re often so busy worrying about what’s coming next that we don’t take time to stop and reflect on our past product management success. I’ve been fortunate to have worked at companies with regular performance review cycles.

Product Management 52

Product Management Product Manager Management Management 52

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their overall satisfaction level with your product. The most critical features and functionalities of the product.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Are you ready?

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

Userpilot

FEBRUARY 4, 2022

That being said, having a firm grasp on each distinct stage and the various tactics you can use throughout the sales cycle can make the endeavor a lot easier. Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. Let’s get right into it! What is the SaaS sales process?

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Mind the Product

AUGUST 29, 2019

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. Deal Chaser.

Product Research 183

Product Research Product Management Product Manager Weak Development Team 183

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. Let’s get started!

Feedback Software 104

Feedback Software User Testing Customer Feedback Customer Experience 104

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 97

User Testing Feedback Software Analytic Tools Customer Experience 97

Userpilot

JULY 22, 2022

Would you like to learn how product managers should use it and when? We also look at how product development teams can apply it in their work. Shape Up helps product teams manage risk and uncertainty to develop and build quality products through clearly defined focused projects. If yes, we’ve got you covered!

Feedback Software 97

Feedback Software Product Research Framework Customer Experience 97

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Data Visualization 104

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also help develop only the products that satisfy real user problems.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

Analytic Tools 97

Analytic Tools Data Visualization Customer Experience Reporting Tools 97

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 126

Startups Strategy Technical Review B2B 126

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MARCH 2, 2022

Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth.

Feedback Software 105

Feedback Software Onboarding KPIs Reporting Tools Product Research 105

Userpilot

NOVEMBER 16, 2022

How do you effectively implement B2B marketing automation into your existing product marketing activities? 12 effective ways to grow your business using marketing automation strategies. 12 effective ways to grow your business using marketing automation strategies. What are the best practices for success?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this. These product managers have big dreams.

Download 73

Download Product Management Product Manager Automotive 73

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 97

Analytic Tools Data Visualization Research Software Onboarding KPIs 97

The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. These days, that can be very difficult to do.

Product Management 73

Product Management Product Manager Artificial Inteligence Software Engineering 73

Userpilot

AUGUST 16, 2023

A user retention playbook will keep your customers happy and continue using your product for longer. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention.

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software 94

Research Software Strategy Customer Experience User Testing 94

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97