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Taking Continuous Discovery to the Next Level at SEEK [Case Study]

Product Talk

Some are brand new to discovery , others are already far along in their journey. Today, I want to share a case study with you about one of those bright spot teams. The team already valued user research and user experience design. As a discovery coach , I work with all kinds of companies and teams.

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What Are Marketing Funnels? A Comprehensive Guide to Streamlining Your User Journey

Userpilot

Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand. Role of Content : TOFU : Educational content (guides, case studies, quizzes). This width symbolizes the initial contact point where prospects first encounter your brand.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. FixDex uses LinkedIn ads as a customer acquisition strategy.

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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Let’s dive in!

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Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster

DISQO

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

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Ethical Crossroads: Is Your UX Design Helping or Hurting?

UX Planet

It starts with small choices, but together those create a user experience revolution worth getting excited about. Design Meets Psychology: Harnessing Colour & Emotion Every colour choice, button placement, even the size and speed of animations — it’s all meticulously planned to shape our experience. But don’t lose heart!

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Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster

DISQO

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.