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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. Consumer-generated marketing (CGM) is when companies prompt their customers to create content for their product brand. This customer-generated content is used promote its events.

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40+ Voice of The Customer Questions For Collecting Insightful Feedback

Userpilot

With Userpilot , you can create surveys code free from scratch or benefit from our templates, trigger automated answers, or follow-up questions to user responses. When customers see that their voices are heard, and their suggestions are being implemented, they feel valued and are more likely to remain loyal to your brand.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

Review stage (BoFu). This is by positioning your brand as an authority through thoughtful content marketing, effective SEO strategies, and targeted social media campaigns. Interest stage The Interest stage happens once the user has developed some interest in your brand, either by signing up for a newsletter or attending a webinar.

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The SaaS Manager’s Toolkit: Top Alternatives for Google Analytics for 2024

Userpilot

Our review presents a variety of analytics platforms, from privacy-focused to feature-rich, ensuring you’ll find the right tool that respects user data, integrates easily, and scales with your SaaS business. Path Analysis : Userpilot’s path analysis allows you to understand your users’ journey before or after a certain event.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Make use of branded conference swag to promote your company at conferences and raise positive awareness. The things they say about your brand are often beyond your control.

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Customer Stickiness 101- The Complete Guide For SaaS

Userpilot

Without customer stickiness: You’ll find it impossible to generate brand advocates. Brand stickiness means the customer “sticks” with your brand because of convenience, emotional attachment, or because changing to a competitor is costly. What is brand stickiness? Customer retention will be harder to improve. NPS Survey.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. The feedback insights let you know exactly what your customer needs and expects from your brand. Monitor social media via social media interactions, brand mentions, hashtag mentions, etc., Why is customer feedback important?