Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 103

Feedback Software Customer Experience Product Research Technical Review 103

The Product Coalition

DECEMBER 6, 2023

I recently realized that for founders, I might need to refrain from using the word ‘product’ since they then think about the deliverable while my coaching tackles much more than that. So my recent pitch went something like “I help founders connect the product to the business and the go-to-market.”

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

NextBigWhat

AUGUST 2, 2019

Entrepreneurs: You are somebody who is launching your product in the market or have already launched the product – and now need to grow it by 10X. Services company leaders: You are productizing your service and need to build the right framework in place. Finding Product-Market Fit and Beyond 90% products fail.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech. Kin + Carta.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. Want to learn how to ace the PMM interview?

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Lenny Rachitsky

MAY 5, 2024

With more than three decades of experience in the strategic consulting industry, Hamilton has advised over 200 companies—from burgeoning startups to Fortune 100 giants—on how to identify, build, and leverage their unique strategic powers. You should always be thinking about strategy, even before product-market fit.

Strategy 55

Strategy Reporting Tools Data Visualization User Testing 55

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority. Reasons for funnel leaks at the top: Wrong target audience.

Data Visualization 94

Data Visualization User Testing Analytic Tools Feedback Software 94

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 112

Product Research Customer Experience Entertainment Consulting 112

Intercom, Inc.

DECEMBER 21, 2021

This year, we commissioned Forrester Consulting to explore how conversational experiences are driving growth for major companies. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. Here’s to thriving, not just surviving! Anna Murphy , Editor.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 99

Product Research Customer Experience Entertainment Consulting 99

Innovatemap

JANUARY 26, 2021

The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. Brad Elsmore , Senior Web Developer — Brad joins Innovatemap to expand the agency’s product brand and marketing expertise with web development.

Research Software 98

Research Software Web Development Web Developers Vision 98

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

User Testing 134

User Testing Customer Feedback Customer Experience Research Software 134

Mind the Product

SEPTEMBER 1, 2020

This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade your skills and start understanding your customers better. Building a story brand. Knowing your market. The Product Experience is hosted by Lily Smith and Randy Silver.

Positioning 114

Positioning Product Research Customer Experience Feedback Software 114

The Accidental Product Manager

MAY 16, 2022

This is not going to look good on anyone’s product manager resume. The challenge that they have run into is that there is a fundamental change that has been sweeping though the baby products market. New parents, many of them are millennials, are now looking for baby products that contain only natural ingredients.

Product Management 65

Product Management Product Manager Management Management 65

The Product Coalition

JANUARY 11, 2024

They also promote their own agendas, do marketing and promotion to attract people to brands and products, selling products and services, and grow their popularity and influence. Product Coalition operates within a market where there’s great demand from people to learn online, especially since the pandemic back in 2020.

Reporting Tools 111

Reporting Tools Education Research Software Construction 111

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog. Social media channels.

Analytic Tools 89

Analytic Tools Research Software Feedback Software Data Visualization 89

The Product Coalition

JANUARY 12, 2024

They also promote their own agendas, do marketing and promotion to attract people to brands, selling products and services, and grow their popularity and influence. Product Coalition operates within a market where there’s great demand from people to learn online, especially since the pandemic back in 2020.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”. Hana Mohan , CEO of Magic Bell.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Intercom, Inc.

JANUARY 16, 2020

Miro has made the move from product to platform. Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. Andrey: Exactly.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Innovatemap

APRIL 23, 2021

At Innovatemap, we are product people. We are experts in digital product research, branding, marketing and design, so we are naturally marketing people, too. In countless conversations with prospects, we tout our ability to bring products to life.

Research Software 52

Research Software Product Research Customer Experience User Testing 52

Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. According to consulting firm McKinsey , only a small fraction of companies actually achieve the highest rates of growth and even fewer can sustain it.

Weak Development Team 183

Weak Development Team Analytic Tools Data Visualization Reporting Tools 183

Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ]. Marty Cagan, Author of Inspired.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

DECEMBER 11, 2023

But deep down inside, if you are 100% honest with yourself, or if you were an external consultant, you know that these holes are not going anywhere, and you will have to figure it out at some point to succeed. Another component could be to break into a new market segment. Ask yourself what would it take to succeed in this segment.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userpilot

JULY 27, 2022

In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Product Lifecycle vs. BCG Matrix.

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 81

Customer Experience User Testing User Friction Product Research 81

PMLesson's Ace the PM Interview

SEPTEMBER 28, 2020

Consult a Google Interview Guide Software Engineering Product Management Associate Product Management Product Marketing Management Technical Program Management Get a Referral By and large, the majority of Google's interview offers are for those individuals who've managed to get a referral from a current Googler.

Reporting Tools 98

Reporting Tools Software Engineering User Testing Customer Experience 98

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Is there anything we can help you with? Goodpatch .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Innovatemap

JUNE 11, 2020

An internet search for user experience design (UX) in any given city brings up several different types of companies that list user experience and user interface (UI) design on their websites: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks. A digital product agency is design-forward.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Userpilot

AUGUST 14, 2023

Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. Revenue: Users invest more in your product (expansion revenue) by upgrading and purchasing add-ons. How to build a growth marketing strategy? Here are the steps to build a successful growth marketing strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Marketing User Testing 88

Userpilot

JULY 13, 2021

Here are some questions to ask them: What adjacent roles do you usually work with (user researcher, UX designer, front-end developer, product marketer, etc.)? UserActive is a design agency founded by Peter Loving, a software designer, coach, and consultant for SaaS companies. UI refresh for an existing product.

Research Software 98

Research Software Feedback Software Data Visualization Reporting Tools 98

Intercom, Inc.

OCTOBER 29, 2020

After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. . It clearly wasn’t taking off.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Mind the Product

AUGUST 20, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. The Product Experience is hosted by Lily Smith and Randy Silver.

Customer Experience 89

Customer Experience Product Research Entertainment User Testing 89

Userpilot

APRIL 30, 2021

If you’re looking for support in content marketing, consider Grow and Convert or Quoleady. For social media consulting, consider Siarza Social Digital. The key elements of SaaS marketing. Marketing activities in a SaaS business can generally be broken down into the following 6 categories. And consulting.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Upcoming Events.

Positioning 40

Positioning Fractional CTO CTO Consulting 40