Willingness to Pay in SaaS: Definition, Calculation, Factors + More
Userpilot
OCTOBER 29, 2023
The metric is also used to predict customer churn. The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. WTP Guides product development Willingness to pay should also guide your product development.
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