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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How Meagan Glenn From Lavender Leverages Customer Feedback for Product Growth

Userpilot

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Both of these directly influence product development and help keep up with market trends. Product advocacy : When users see their feedback implemented, they feel more connected to the product and brand.

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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. By nature, push notifications are brief and short-lived.

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Step-by-Step Guide to Building a Review Funnel in SaaS

Userpilot

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. Use brand monitoring tools to track what your customers say about your products across multiple channels. Use a review funnel to attract positive reviews, create more awareness for your brand, and drive customer loyalty.

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Marketing Experiments in SaaS: Different Experiment Ideas To Try and How To Run Them

Userpilot

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.