Remove Branding Remove Data Visualization Remove Outbound Remove Product Marketing
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Product Update: More Account-Wide Controls and Management for Account Admins

Alchemer Mobile

Improvements to project folders, account webhooks, and report themes make life easier for admins. By Vanessa Bagnato, Director of Product Marketing, Alchemer. Account-Wide Default Report Themes. The Reporting refresh for December continues to modernize the look and readability of Standard Reports created in Alchemer.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

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Four beliefs shaping our vision for customer support

Intercom, Inc.

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. Poor support tools and tech stacks are slowing teams down. The tools that support teams use are often clunky and outdated.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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How to Drive Product-Led Growth

BrainMates

Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators. Marketing and sales both have a more traditional funnel approach and generally a higher cost of acquisition. Is the product easy to explain?

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.