Intercom, Inc.

OCTOBER 13, 2020

Support teams get a lot of repeated inbound questions, which get tedious to answer. Automating the resolution of those questions helps companies to scale their support – operating online might mean you can sell to anyone in the world, but you better be able to support all those people if you want to retain your brand.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 141

Education Marketing Weak Development Team Advertising 141

Mind the Product

NOVEMBER 10, 2017

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. By definition, a cohort is a group of people who have a common characteristic during a period of time. Many of the companies we work with are looking to analyze inbound traffic among their various channels.

Analytic Tools 183

Analytic Tools Research Software Feedback Software User Testing 183

Intercom, Inc.

AUGUST 12, 2021

Messaging has become a really quick, easy way to engage with brands. “There are all these different mediums you can leverage to interact with people or brands. Meaning, you may start with a message and interacting with a brand right on their website through a messaging platform or through Intercom. We use it, we love it.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

APRIL 25, 2024

This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development. The choice between these depends on factors like your budget, time constraints, and whether you need exploratory data or definitive answers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Nulab

FEBRUARY 10, 2020

Definitions. There are a few basic definitions that you will need to know: A hit is when any file is served, where a file is a page and an image. Getting backlinks, i.e. the inbound links that lead to your site from other sources. For example, you’ll see four generated ‘hits’ for three pictures and the main page. Social media.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. When we first created freemium, we spent a lot of time trying to replicate that inbound playbook for freemium and working with influencers. That’s what helped us to grow. Kieran : Yeah.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

The Product Coalition

JULY 3, 2018

Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. Polished, brand new design, new on-boarding. Definitely new WordPress integration. A lot of time, a lot of tools, a lot of money.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

Intercom, Inc.

NOVEMBER 23, 2022

” “I don’t regret the decision but there are definitely things where I didn’t know that I would lose some part or I would have to deal with some other part” Again, everyone is well-intentioned, and you’re working through it, right? It was definitely a little bit of luck and good timing.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

NOVEMBER 7, 2019

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. Nico: Definitely. Nico: Definitely. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear. Nico: Oh yeah, definitely.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

OCTOBER 29, 2020

And let me tell you, it was definitely not at all cool at that time, but it inspired me to realize that there are some things that humans are particularly great at doing, and then there are things that we can automate in ways that make people’s lives better. We were definitely early. At the time, we were all based in Dublin.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

JULY 12, 2021

Heap is a comprehensive product analytics suite that tracks all sorts of in-app user interactions and requires no prior definition or configuration of events. Brand24 is a powerful social media listening and analytics platform that tracks your brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Roy Madden

APRIL 1, 2016

With social experiences like Twitter and Facebook becoming core to the web, this concept of social selling has become a definitive new approach for the ways that organizations think about building relationships. Bain & Company found that a 12 percent increase in brand advocacy generates 2X increase in revenue growth.

White Paper 43

White Paper Inbound Entertainment User Testing 43

Mixpanel

FEBRUARY 23, 2021

Many definitions of product-market fit are murky, and the pathway to get there even murkier. More than one expert we spoke to pointed to Lenny Rachitsky’s definition matrix, which optimizes for retention, growth, and profitability. And this is what we heard. The problem with defining product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

SEPTEMBER 8, 2021

You have to hire people who are really comfortable with ambiguity, and you have to hire people that have a great attitude because building a startup is definitely not the faint of heart. Because maybe they’ll get an enterprise account executive title at a brand new small company versus a mid-market title at a more established company.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well. You guys just did inbound like in the last couple of weeks.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well. You guys just did inbound like in the last couple of weeks.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. We are announcing three brand new products today. Enjoy this time. We had a pre-sales team.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

JANUARY 31, 2019

The other thing was that we believed sales at its core was about result-driven communication – and if this was true, by definition we needed to focus mainly on creating communication software for people doing inside sales. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

AUGUST 10, 2018

It’s powered by Operator, our bot technology, and if your business has a website, this is definitely going to help you grow your customer base and make your sales, marketing, and support teams more efficient and hopefully a little bit happier as well. I should see a brand new lead here at the top. The rise of messengers.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Intercom, Inc.

DECEMBER 2, 2019

From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. Inbound Custom Bots. Over the past few months, we have been hard at work updating and creating new features that make Intercom even more effective for everyone. Introducing Outbound.

Outbound 38

Outbound Customer Experience Customer Feedback User Testing 38

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Using high-quality articles to build your brand, increase exposure, and get people talking about your product is a prime path towards increasing SaaS sales.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. Andrew: Definitely. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

SEPTEMBER 20, 2018

My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics. Or more commonly, the marketing team might think, “Our job is building brand.” We don’t sell our brand. We sell stuff, and the brand is supposed to help us sell that stuff.”

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99

Business of Software Conference

JANUARY 16, 2020

It’s not the same thing as branding. In fact one of my pet peeves is people say ‘What are you going to talk about it today’ and I’ll say ‘positioning’ and they say ‘Oh, like you mean brand positioning?’ There’s branding: These two things are totally separate things’. You’re definitely not a database.’

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. We had high relevance.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8