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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. Well, it turns out that in the cosmetics business product managers at some of the smaller firms are in the process of changing how things are done. The new brands are connecting with a new generation in a number of new ways.

Branding 123
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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

Branding 134
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Sorry Marty, I love you but I don’t use your definitions of Product anymore

The Product Coalition

Crafting an actionable definition for modern product management One of the questions that founders and CEOs often ask in VP / Head of Product interviews is, “What is product management to you?” Are these four things reflecting well what modern product management is? When overlooked, everything crumbles from there.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. quality solutions.

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Product Managers Discover Older Customers

The Accidental Product Manager

If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs. Older Customers Product managers know that older customers have long complained that products designed for them are clunky and unattractive.

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Amazon Product Managers Struggle To Move Upscale

The Accidental Product Manager

If you were a product manager who worked at Amazon you would be under a great deal of pressure to find ways for the company to make more money. The Amazon product managers are on the hunt. However, the problem that the Amazon product managers have run into is that few others have followed them. The Cost Of Luxury.