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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt. This approach is problematic for the following three reasons: It does not leverage the creativity and knowledge of the stakeholders and development teams.

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Common Product Vision Board Mistakes

Roman Pichler

It can also result in a large product backlog and high development cost: The greater the number of people who should benefit from your product is, the more diverse their needs are likely to be, and the more features are usually required to address them. Instead, they require tough strategic decision and clear focus. Needs are Features.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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Devolving From Good To Bad

svpg

I normally write about how to evolve your organization from a weak product org to a strong one. But in this article I want to talk about a pattern that I see in many companies that are actually doing really well, growing aggressively, yet they will sometimes, over time and unintentionally, replace their good behaviors with bad ones.

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Are Bad Product Experiences Leading to Negative Results for Your Customers?

ProductPlan

Therefore, it’s crucial for product managers, developers, and your entire cross-functional team to examine—and re-examine—the product experience from your user’s point of view and incorporate it into your product strategy. What Happens to Your Customers After Bad Product Experiences.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. State objective and agenda. Close the meeting.