Remove Branding Remove Differentiation Remove Events Remove Transportation
article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105
article thumbnail

Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest. “ Innovation is not something completely brand new. So BKK, if you translate it’s an acronym, and it means that Center for Budapest Transport. Hope you’re doing well.

article thumbnail

User Psychology: How to Use UX Design Principles to Enhance The User Onboarding Experience

Userpilot

Peak-end rule: Creating emotional experiences at the end and through the process of completing tasks will make the event stick to your users. You sure can’t recall every single event that happened. It is the events that have caused a lot of emotions in the end that you will remember most clearly.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

article thumbnail

Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018

Business of Software Conference

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? That alone can be a great differentiating factor between you and a competitor. So that is something to look at and that can even be a point of differentiation. Video and Transcript below.