The Accidental Product Manager
JANUARY 8, 2024
Some lingerie brands were able to benefit from the shift to more comfortable bras during the pandemic. Product managers discovered that as more women left the house for both work and social events, they started to gravitate to more structured styles. Product managers need to understand that things change.
Business of Software Conference
APRIL 19, 2022
While it’s customary to send you all home with new additions for your ever growing branded swag collections, the truth is those items are most likely to either gather dust or end up in a landfill. Join our friendly list for event updates, ideas & inspiration. Why settle for those outcomes when we can make a real impact instead?
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Userpilot
APRIL 11, 2023
Its CRR will be: ([200 – 40] / 180) x 100 = 160/180 x 100 ≈ 90% High retention rates signal that customers are happy with the business and are eager to do business with you again and recommend your brand to others. Track clicks, hovers, form fills, or any custom events. Consider a few. In-app survey example.
Mind the Product
APRIL 20, 2017
We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, ride-requesting Transportation, and Event Reminder. In 2012, WeChat introduced the concept of official accounts for brands, where companies and individuals can create an official account to use for social media outreach AND for selling their product/service.
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
freshtrax
MAY 8, 2019
Though this is one of the newest mobile payment services, its brand awareness is very high because of the generous reward promotion campaign it conducted in December 2018. (We Thanks to mercari’s huge user base and high brand awareness, merPay acquired 1 million users in only 63 days ! Image credit: PayPay. Image credit: merPay.
Department of Product
JULY 29, 2022
Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.
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