Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. How does it differ from a product roadmap and how do the two plans relate? These may include financial goals like a revenue target as well as acquiring new knowledge and developing the brand.

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Download the guide today ! DOWNLOAD THE GUIDE TO ACCESS VOC TEMPLATES AND LEARN HOW TO CREATE YOUR OWN VOC PROGRAM. What you’ll learn. What is VoC. How companies use VoC data

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Brands working in monitoring and security faced hurdles more in-line with regular marketplace patterns. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Consumer sentiment.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

MARCH 29, 2022

Due to ease of use, people getting into a groove of at-home fitness, and quick access to information on the go, consumers stuck around, and Healthcare brands saw improved retention and engagement opportunities throughout the year. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. Popular phrases.

Healthcare 262

Healthcare User Testing Feedback Software Product Research 262

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. On average, most brands only hear from less than 1% of their customers surveyed.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. You can download the product vision board from my website and by clicking on the image below. How Does the Strategy Relate to the Vision and Roadmap?

Product Strategy 297

Product Strategy Strategy Vision Product Research 297

Alchemer Mobile

MAY 12, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

APRIL 20, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences. When brands talk to more people, they get a more realistic picture of sentiment; in this case, consumers’ responses were more positive.

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Alchemer Mobile

MAY 4, 2022

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. Download your copy today. Download this guide to learn specific techniques to measure, analyze, and act on mobile customer sentiment! We’re here to help! What is sentiment analysis?

User Testing 245

User Testing Customer Feedback Customer Experience Download 245

Alchemer Mobile

MARCH 16, 2021

These changes were driven by a variety of unprecedented factors due to the coronavirus epidemic, which catapulted mobile app downloads, usage, and corporate investment. Brands shifted focus to improving long-term retention. Download the report for a more comprehensive look at how your app performed compared to the marketplace.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Consumer sentiment.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Whether that’s expediting a certain feature on your app roadmap backlog or improving the UX of your website, even the smallest changes can make a large impact. Keep grinding to make your digital experience better.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

MAY 4, 2021

One of the most common surveys brands deploy is the NPS survey. Download the guide: 6 Actionable Steps to Improve NPS. Roadmap prioritization and feature adoption (or lack thereof). Surveys can also be used to ask questions about the app experience as a whole to better inform your product roadmap and help with prioritization.

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Alchemer Mobile

JUNE 29, 2021

In March of 2021, Strava saw a huge spike in downloads largely due to their launch of monthly stats visualizations. Taking a queue from Spotify’s ever-popular annual recap and the success of their Year in Stats campaign, they launched a brand-new way to quickly visualize and share fitness progress and stats on a monthly basis.

Feedback Software 147

Feedback Software User Testing Customer Feedback Download 147

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Download a complimentary copy of the report now to see how your app performed against the marketplace and to help set new, data-backed engagement goals for 2022.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Alchemer Mobile

AUGUST 26, 2021

This allows you to quickly make changes, pivot your product roadmap, and improve the customer experience before customers move on to your competitors. It allows you to have insight into the overall customer experience and larger brand perception. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

MARCH 9, 2022

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. If you see feature requests or bug reports for a certain feature, consider working it into your product roadmap.

Customer Feedback 264

Customer Feedback User Testing Customer Experience Data Visualization 264

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

The Product Coalition

MARCH 1, 2022

Let’s rewind a moment to set the stage for an effective customer feedback strategy, before looking at some specific, practical tactics for actioning customer insights into your long-term product roadmap. It will build trust in your product and brand Very few products rely on a single purchase alone. But it doesn’t end here.

Feedback Software 130

Feedback Software Customer Feedback User Testing Data Visualization 130

Alchemer Mobile

FEBRUARY 2, 2021

As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. A certain amount of downloads?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

MARCH 18, 2021

While we encourage you to download the full guide and dive into the data, we also hosted a webinar revealing some of the key takeaways from the report if you prefer to digest information in video format. Brands shifted focus to improving long-term retention. Download the deck here. Read the report here. Watch the recording here.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Alchemer Mobile

DECEMBER 31, 2020

Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year. Revive Your Product Roadmap. And your product roadmap is likely bearing the load. If you think your product roadmap is running on fumes, let’s end that today. However, I’ll let our data speak for itself.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Intercom, Inc.

AUGUST 23, 2022

Support plays a critical role in customer retention, with 32% of consumers citing bad customer service as the main reason they discontinued business with a brand. Can identify recurring problem areas and share this data and insights with other teams so you can collectively improve the product roadmap and customer experience.

Customer Experience 211

Customer Experience Data Visualization Customer Feedback Customer Communications 211

Alchemer Mobile

JUNE 25, 2019

When used together, brands can truly understand their customers’ needs and pain points. While a high star rating might drive up app downloads, you don’t get any good insight into how the customers actually feel. Now, let’s jump into an example from one of the largest retailers in the world. WalMart’s overall app is rated 4.72

Feedback Software 188

Feedback Software Customer Feedback User Testing Data Visualization 188

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. Download our five-stage framework to reducing mobile churn. Retail & Shopping (including eCommerce and grocery).

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Alchemer Mobile

SEPTEMBER 10, 2020

In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. Why These Brands Succeeded. With the increase in usage comes an increase in demand for new features – these brands are listening.

User Testing 189

User Testing Feedback Software Customer Experience Customer Feedback 189

Alchemer Mobile

JULY 2, 2019

Take a quick look, and then download your own copy for the entire set! A lack of communication and implementation of customer feedback can affect brand loyalty and customers’ willingness to provide feedback in the future. You can get granular in how you measure what customers feel about your brand. Separate fact from fiction.

Product Research 198

Product Research User Testing Feedback Software Product Management 198

Alchemer Mobile

JUNE 11, 2019

You had downloaded it while waiting in the hour-long security line, thankful there was a convenient way to quickly access your info. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. They’ve downloaded your app to help make their lives easier, not harder. Jetblue is the best example of this.

Feedback Software 180

Feedback Software Travel Airlines Customer Experience 180

Alchemer Mobile

NOVEMBER 9, 2022

By not making it a priority to ask for, listen to, and implement customer feedback in a constructive manner, companies are missing a huge opportunity to closely align their business with their customers’ wants, needs, and expectations —while still keeping their product roadmap aligned with business goals. . Continue reading.

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

Alchemer Mobile

AUGUST 25, 2020

For some brands, they’re moving the mobile app experience out from product and into marketing. Given this, they’re being trusted with more and more responsibility to push the brand vision forward and maintain focus throughout quickly-changing priorities. DOWNLOAD: 12 Product Management Myths.

Technical Review 130

Technical Review Product Management Product Manager Software Review 130

Alchemer Mobile

FEBRUARY 10, 2022

Drive downloads. Following some of these more advanced ASO strategies will help set you apart from your competition, ultimately resulting in higher downloads and lower customer acquisition costs. However, there are several additional goals that all bubble up to this larger goal. Increase visibility in search results. ASO essentials.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Alchemer Mobile

JUNE 18, 2019

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Brands save money by increasing retention and activating their current customers for repeat purchases.

Feedback Software 199

Feedback Software Analytic Tools Customer Feedback Customer Experience 199

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. To keep the discussion aligned with the product, which might not even exist at that point, I start from the features on the roadmap and regroup them by the area of the problem they address, rather than chronologically. A story that only you can tell.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Alchemer Mobile

MAY 25, 2021

According to Apptopia , Zola’s app DAU and downloads spiked at the start of 2021 as news about the COVID-19 vaccine started to emerge and hopeful couples felt more comfortable moving forward with weddings later in the year. There are a few things they did right here that we see many brands struggle with. They used the word “love.”

Customer Experience 147

Customer Experience Reporting Tools Data Visualization Technical Review 147