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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #4 – Poor design & execution. To that, I say unequivocally NO !

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market development targets new markets with existing products, while product development – existing markets with new products. If so, we’ve got you covered.

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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

Without it, you’d find yourself implementing features for the wrong customers, distorting your value proposition, and leading your customer support (CS) team to burnout from dealing with bad-fit users. 75% of companies will break up with poor-fit customers, according to Gartner. Let’s go over the concepts.

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Product Churn: A Quick Guide For Product Managers To Reduce Churn In SaaS

Userpilot

Small SaaS businesses typically go for a 5-7% rate, while enterprise businesses maintain churn rates of less than 5%. Thus, it’s crucial to track your churn rate to develop strategies to improve engagement and reduce churn. Whether a churn rate is good depends on the size of the SaaS business. What is a good churn rate?

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Userlane vs Spekit: Which is Better for Customer Feedback?

Userpilot

Uncover weak spots of your product and bottlenecks that disturb the customer journey. We’ve curated a list of the best tools that are trustworthy: Userpilot : best customer feedback tool for creating NPS surveys without Userpilot branding and with NPS tagging capability. Spekit for customer feedback Source: Spekit.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. 74% of consumers expect brands to take a stand on important issues. A purpose we believed in.