UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
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UX Studio
SEPTEMBER 10, 2019
Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.
Userpilot
DECEMBER 13, 2023
UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. The strategy should also have information about the UX team, processes, and guidelines. To make the vision actionable, break it down into specific objectives and select corresponding success metrics.
UX Planet
FEBRUARY 2, 2024
Both Content Design and UX Design fall under the broader umbrella of user-centred design, united by a shared vision: solving real user problems. Yet we continue to question the role of Content Design, which often faces unwarranted scepticism or is relegated to a post-design add-on. So, let’s peel back on what content designers really do.
The Product Coalition
MARCH 19, 2021
Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand. But if you don’t have a history of positive reviews and purchases to back your new product, branding becomes even more critical. In need of some branding inspo?
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. This is the new look and feel that we wound up with How did we get there?
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