Userpilot

DECEMBER 15, 2021

Beyond improving efficiency, integrations can unlock additional value in your product through account expansion and co-marketing campaigns. Building partnerships and co-marketing campaigns with complementary products through integrations can unlock new audiences. for marketing automation: Pardot vs. Marketo. Co-marketing.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Intercom, Inc.

NOVEMBER 5, 2018

On-brand automation: Stay in control with intelligent automation that ensures your answers are always on brand. Best of all, when paired with our library of apps, it’s easier than ever to drive more conversions like webinar sign-ups, newsletter subscriptions, booking meetings and tons more.

Customer Experience 120

Customer Experience Data Visualization Analytic Tools Customer Feedback 120

Intercom, Inc.

APRIL 25, 2018

Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand. Example 1: Messenger home focused on sales and marketing. You could use the Content Showcase app to point them to webinars that have a chance to sell them on your pitch. Let’s look at some examples.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Nulab

FEBRUARY 10, 2020

And even if what you’re selling or trying to promote is quite unique, someone with a less original product can still outsell you if they are better at marketing themselves or driving traffic to their site. That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while. Although the concept is new, this business model is not entirely brand-new.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

ProductPlan

SEPTEMBER 28, 2022

Build your product with go-to-market in mind. It’s important to note that product-led companies still have sales and marketing teams but with different focuses. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. Product-Led vs marketing led. Better cost structure.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Intercom, Inc.

AUGUST 10, 2018

We’ve built a new product that automatically increases qualified leads for your sales team, accelerating your sales process, and therefore maximizing the efficiency of your sales and your marketing team. Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Gainsight

FEBRUARY 2, 2024

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. They’re creating great inbound marketers, with the understanding that it will make them more successful customers. These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

JULY 20, 2023

AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis. Best AI tools for SaaS Marketing: EliseAI: create AI chatbots. MagicSales BOT: conversion-optimized emails for email marketing campaigns powered by GPT-3. Synthesia: AI video generator.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. I would implore, I would beg, even, for brands to change their mindset and find a way to start investing in the support function. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Content marketing.

Webinar 192

Webinar Inbound Download User Testing 192