Branding Leadership Product Marketing Vision 
Roman Pichler
AUGUST 11, 2020
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.
Intercom, Inc.
JANUARY 24, 2023
At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. An inevitable slide into decline sounds ominous.
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Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
Product Innovation Educators
JULY 3, 2023
In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. Your vision must be rooted in your particular business and unique capabilities. Creating a new startup is a different challenge. The challenge is adaptation. The challenge is adaptation.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
Usersnap
SEPTEMBER 29, 2022
Create your vision and positioning 4. Since the product itself plays a much more critical role in revenue compared to customer service, sales, and branding. SaaS teams are logically better-suited to focus on enhancing what they already offer through a scalable product-led growth strategy. Make sense of your data 2.
Userpilot
JULY 23, 2023
Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.
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