The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 82

User Testing Feedback Software Analytic Tools Data Visualization 82

Userpilot

MARCH 25, 2024

What if we told you you could track user sentiment in the user feedback , social comments, and online reviews you receive? TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Usersnap

JUNE 24, 2022

Positive review response examples provide proof to the entire audience that your business is reliable. If you only reply to negative reviews, that’s all prospective customers will see and it will give them a bad first impression of your company. For this reason, businesses have an obligation to reply more to negative reviews.

User Testing 52

User Testing Feedback Software Customer Feedback Software Review 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

TechEmpower - Product Management

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Userpilot

JANUARY 17, 2022

Looking for the best NPS surveys software to help you understand customer sentiment and improve customer loyalty with just one simple survey? That’s why we’re taking a look at the best NPS software so you can find the best match for your business and get on the road to sending those insightful surveys!

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Software Review 98

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 107

Generative AI Data Visualization Reporting Tools Research Software 107

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Beyond the Software – How to Get the Best Results from Product Tours. Source: userpilot.com. Pros of Userpilot. Intercom Product Tours doesn’t support A/B testing.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Why is customer analysis important?

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Nulab

APRIL 29, 2022

The Nulab team is pleased to announce that Cacoo secured an incredible award-winning streak from Gartner Digital Markets as a Top Idea Management Software. These independent assessments highlight software that’s useful for creating an idea workflow and growing fledgling concepts into successful projects or products.

Reporting Tools 79

Reporting Tools Research Software Idea Management Software Review 79

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. Encouraging referrals and reviews to expand word-of-mouth. Implement the customer success best practices with Userpilot code-free. an engagement loop ).

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

The Product Coalition

JULY 8, 2020

As an entrepreneur, CEO, or project manager, you might be interested in outsourcing software development to another country and getting still high-quality work done for fewer costs. Likely, we understand everything that may become your subject of concern when making a decision to hire an offshore software development company.

Software Developers 78

Software Developers Software Development Reporting Tools Software Review 78

Userpilot

SEPTEMBER 20, 2023

TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. Cost plus pricing isn’t a good fit for SaaS due to the difference in the value it can provide and the low costs it takes to produce.

User Testing 105

User Testing Research Software Software Review User Friction 105

TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

The Product Coalition

DECEMBER 11, 2023

So we got to talking about a software product we had collaborated on in the past. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. As the novelty of the social mission wore off, TOMS struggled to maintain its market share and growth trajectory.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Usersnap

NOVEMBER 25, 2020

As per a report , “People are 270% more likely to purchase a product with five reviews than one with no reviews.” Hence, testimonials have become a big deal to establish that ‘trust factor’ due to the ‘unbiased quotient’ and being the first-hand experience of a user who has already made a purchase. Short product reviews.

Customer Feedback 64

Customer Feedback User Testing Customer Experience Software Review 64

Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. The feedback insights let you know exactly what your customer needs and expects from your brand.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

DECEMBER 7, 2023

TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints. CRM uses specialized software to manage customer relationships, analyze data, and improve outcomes by personalizing services and expecting customer needs. CRM provides a clear view of each customer.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Customer Feedback 105