Intercom, Inc.

OCTOBER 3, 2019

On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. Think about onboarding like you’re hosting a dinner party. Your customers should know your employees by name.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? In SaaS, customer value is a user’s perception of what your product or service is worth. Use secondary onboarding to make feature discovery easier. What is customer value in SaaS?

Feedback Software 104

Feedback Software Customer Feedback Customer Experience User Testing 104

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.

Data Visualization 82

Data Visualization Analytic Tools Research Software Feedback Software 82

Userpilot

JULY 9, 2023

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Card sorting and fake door testing are useful testing methods before the product launch. Let’s get right to it! Let’s get right to it!

User Testing 77

User Testing Product Research Customer Experience User Experience 77

Userpilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. Whether good, bad, or something in between, the sum total of the interactions a customer has with a product can be described as their "product experience." What is product experience?

Customer Experience 90

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 90

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. They actively promote your brand and never miss anything you say.

Feedback Software 84

Feedback Software User Testing Customer Experience Onboarding KPIs 84

Userpilot

JULY 7, 2022

You might have a great product, but are your users engaging with it? Without customer stickiness: You’ll find it impossible to generate brand advocates. You won’t be able to engage customers with your product. Product stickiness is designing an engaging product that makes users “stick” with it.

Research Software 92

Research Software Feedback Software Customer Experience User Testing 92

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. What is SaaS product marketing?

Feedback Software 88

Feedback Software Research Software User Testing Customer Feedback 88

Userpilot

SEPTEMBER 30, 2022

Digital customer experience references the part of the journey that’s experienced virtually in digital channels, such as mobile app experiences, website browsing, social media interactions, etc. It’s the sum of a customer’s digital interactions with your brand. What is digital customer experience?

Customer Experience 81

Customer Experience User Testing Data Visualization Feedback Software 81

Usersnap

JULY 9, 2020

Moving customers from Intelectual loyalty to emotional loyalty is the name of the game in customer success. We don’t refer to our users as users, we call them Zesters, as they are all real humans and we want to connect with them on a personal level. Improving CX metrics will help to optimise your CX. Arti Patel. Jeff Bezos.

Customer Experience 145

Customer Experience Customer Feedback User Testing Onboarding KPIs 145

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. Use onboarding microsurveys with questions like “How did you hear about us?”

Analytic Tools 90

Analytic Tools Research Software Feedback Software Data Visualization 90

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

Analytic Tools 87

Analytic Tools Feedback Software Onboarding KPIs Software Review 87

Userpilot

JUNE 8, 2022

A user journey is a path a user takes to reach their goal when using a particular product. A critical user journey is a UX tool that maps out the key interactions between users and a product. Define the journey stage you want to map and use the pirate metrics to track the customer lifecycle at every stage of the user journey.

Customer Feedback 91

Customer Feedback Customer Experience User Testing Analytic Tools 91

Userpilot

SEPTEMBER 15, 2022

Customer happiness dictates user loyalty based on how happy they are with your team or product. Measuring customer happiness requires looking at metrics such as customer satisfaction, customer retention, and customer lifetime value, among others, to get the big picture. Don’t forget about your unhappy customers.

Feedback Software 73

Feedback Software Analytic Tools Customer Feedback User Testing 73

Userpilot

MARCH 23, 2022

Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. It’s obtained by asking customers how likely they are to recommend your product to others. Scores between 0 and 6 are detractors—people least likely to recommend your product. Detractors: Respondents that rated the product 0 – 6.

Product Research 89

Product Research Feedback Software Analytic Tools Research Software 89

Userpilot

JUNE 24, 2022

In this article, we examine product retention strategies that work and third-party tools you can use to drive retention. Product retention means getting your current customers to return to your product for additional purchases, sessions, or engagement. Mid-stage retention targets customers that are already using your product.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Send voice-of-the-customer surveys like CSAT , CES , NPS , and feature surveys to collect and analyze customer feedback.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

User Testing 119

User Testing Weak Development Team Onboarding KPIs Customer Experience 119

Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Product Feedback Software.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Mixpanel

OCTOBER 15, 2021

Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do not, according to a study by the A/B testing and personalization platform Kameleoon and Forrester Research. At Winona, we create “cohorts” of customers in Mixpanel, our product analytics platform of choice.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Healthcare 59

Userpilot

JANUARY 8, 2021

You have more customers enjoying your product than hating it. Net Promoter Score is the result of a one-question survey asking the users how likely they’d be to recommend your product on a scale from 1 to 10. The metric was developed by Bain and Company in 2003 and has since been adopted by millions of businesses.

Analytic Tools 68

Analytic Tools Feedback Software Data Visualization Weak Development Team 68

Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 93

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 93

Mixpanel

JUNE 17, 2020

To build a business model that can help your startup make waves in a crowded marketplace, consider Henrique Boregio’s approach: stop chasing “feature parity” and focus on creating something truly unique. What is your North Star metric and how has it changed over time? What is your North Star metric and how has it changed over time?

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Mixpanel

JUNE 17, 2020

To build a business model that can help your startup make waves in a crowded marketplace, consider Henrique Boregio’s approach: stop chasing “feature parity” and focus on creating something truly unique. What is your North Star metric and how has it changed over time? What is your North Star metric and how has it changed over time?

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Userpilot

FEBRUARY 2, 2022

Perhaps the most common app onboarding design problem is trying to build your entire onboarding process from scratch. It’s much smarter to study app onboarding best practices and work with onboarding software that will massively reduce your labor time. What is app onboarding? Book a Userpilot demo today!

Analytic Tools 86

Analytic Tools Research Software Onboarding KPIs Customer Experience 86

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 67

Feedback Software Onboarding KPIs UX User Testing 67

Userpilot

DECEMBER 15, 2021

Are you focusing on the right conversion metrics? There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. Following your brand on social media. Trick question!

Analytic Tools 93

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 93

Userpilot

JANUARY 12, 2022

Are you tracking customer success metrics for your SaaS? You can then use customer success metrics to analyze if your efforts are paying off. Let’s dive into the most important customer success metrics and how you can use them to drive your SaaS growth. Customer churn shows the number of users you lose each month.

Feedback Software 95

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 95

Userpilot

MAY 22, 2024

To help you, we’ve listed the 10 best customer lifecycle management platforms in the market, including key features, user reviews, and pricing. It helps increase customer loyalty , brand awareness, conversions, and engagement. You should also make sure it aligns with your customer journey KPIs. Salesforce Marketing Cloud.

Analytic Tools 101

Analytic Tools Research Software Feedback Software Reporting Tools 101

Userpilot

MAY 19, 2022

What help desk metrics should you use for your SaaS business to track your customer support team performance and see how often your customers need help? In this article, we will talk about the most important help desk metrics, and how to measure and improve them to achieve product growth. What are help desk metrics?

Feedback Software 95

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 95

Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Customer communication refers to how a business interacts with its customers across channels and at different touchpoints. Setting and tracking customer service communication metrics.

Customer Communications 80

Customer Communications Feedback Software Research Software Analytic Tools 80

Userpilot

SEPTEMBER 29, 2022

Given that, you must take product growth seriously to ensure your continuous success. A growth engineering team is a cross-functional team of marketers, product developers, and software engineers. Growth engineers adopt the AARRR framework to track user behaviors and improve the product experience.

Analytic Tools 88

Analytic Tools Feedback Software Customer Experience User Testing 88