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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Do you have a custom algorithm or other technology? Where do you stand on your brand? But there are some common elements too.

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Why are most Japanese brand logo designs text-based?

freshtrax

Researching the Top Brand Rankings. Best Japan Brands 2020 Rankings. 49% of the 100 brands fall into this category, which is almost half of the total. On the other hand, there are some brands, such as Kuroneko, whose symbol alone is well known around the world. American brands with “only” symbols.

Branding 116
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10 Best Customer Lifecycle Management Software for SaaS

Userpilot

To help you, we’ve listed the 10 best customer lifecycle management platforms in the market, including key features, user reviews, and pricing. It helps increase customer loyalty , brand awareness, conversions, and engagement. See what each platform can offer by reviewing its features. Review available integrations.

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Application Modernization Isn’t Just Fighting Legacy Tech

Modus Create

That’s not to say that legacy technology isn’t a relevant factor anymore. Multiple industries employ outdated software in their core operations and only consider modernization when a critical technology in their stack becomes unsupported (for example, an older version of Java or PHP is sunsetted). Paying off technical debt.

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Heap for Product Analytics: Features, Pricing, and Review

Userpilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. As you give it a name, you can see all the details relating to the event in Heap’s Explore event dashboard.