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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. I don’t think so.

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My Product Strategy Model

Roman Pichler

There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog?

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The Product Strategy Cycle

Roman Pichler

It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs). I call these outcomes product goals. This might involve making smaller, incremental adjustments.

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Product Vision FAQs

Roman Pichler

What’s more, the decisions captured in the product strategy are crucial to achieve product success: I view them as prerequisites for deriving an actionable product roadmap with specific, measurable product goals or outcomes that direct the development of the product.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. Assess product strategy and adjust if necessary.

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Stakeholder Management Tips for Product People

Roman Pichler

Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap. Involve the Stakeholders in Important Product Decisions. Ask the Scrum Master to help you build a stakeholder community.