The Product Coalition

MAY 3, 2021

That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. It helps you align with different team departments, better understand your customers , and find ways to step up your SaaS product.

Product launches 124

Product launches Feedback Software Research Software User Testing 124

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 83

Feedback Software Research Software Product launches User Testing 83

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

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Product launches User Testing Product Research ChatGPT 78

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

MAY 14, 2023

Want to know whether your product is delivering value to customers? The best solution is to ask them directly. TL;DR Customer feedback is any information gathered about the customer experience with your product or service. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers.

Feedback Software 82

Feedback Software User Testing Customer Feedback Analytic Tools 82

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Typeform – best for long-form market research surveys. Why should you be conducting market research? Book a demo to learn more.

Data Visualization 71

Data Visualization Product Research Research Software Analytic Tools 71

Userpilot

NOVEMBER 28, 2023

GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Documented customer queries, issues, or needs related to your product. SaaS new user growth rate formula.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Who is part of the GTM team?

Research Software 69

Research Software Data Visualization User Testing Marketing 69

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. We deliver impactful, user-friend, and unique solutions for ambitious ideas. They’re building websites, brands, and digital transformation platforms that deliver results and revenue.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. What is your product about? What is a product announcement?

Research Software 88

Research Software Onboarding KPIs Product Research User Testing 88

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world.

Product launches 86

Product launches Automotive Research Software Product Research 86

Usersnap

SEPTEMBER 9, 2021

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations. The customer feedback system learning.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs. Analyze your competitors.

Research Software 92

Research Software Feedback Software Analytic Tools Positioning 92

The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Idea validation also isn’t just for physical or digital products. Let’s dive right in!

User Testing 156

User Testing Product Research Research Software Feedback Software 156

Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Final Thoughts.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?

User Testing 80

User Testing Feedback Software Analytic Tools Research Software 80

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JUNE 30, 2023

We’ve handpicked the right survey questions under different research categories to make everything easy. TL;DR VoC survey employs quantitative and qualitative research to understand customer needs , pain points , and perceptions of your company at different touchpoints in their journey. What is the voice of the customer survey?

Customer Feedback 84

Customer Feedback User Testing Feedback Software Data Visualization 84

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. How big should a product marketing team be in SaaS?

Research Software 95

Research Software Feedback Software Product Marketing Marketing 95

Userpilot

APRIL 8, 2021

Especially if your SaaS company originated as (or still is!) Sometimes accruing UX debt is the only way to go: when time-to-market is of the essence, you have to launch quickly with limited resources to stay competitive: “We are not here to craft the perfect UX, but survive in the SaaS space first.”. Let’s dive in! In a hurry?

Research Software 98

Research Software Feedback Software UX Weak Development Team 98

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. Best product marketing tools.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. It takes charge of product launches and initiatives too.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Alchemer Mobile

NOVEMBER 25, 2019

Getting your app up and running is only half the battle. In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. What comes next is equally as important.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

JANUARY 3, 2023

You can convert qualified leads into customers and brand advocates with the right qualification strategy. Potential customers are more likely to trust you by seeing your products’ benefits. Case studies help potential buyers understand your product’s uses and result conveniently. User persona example. Source: Cience.

User Testing 89

User Testing Feedback Software Research Software Customer Experience 89

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer focus is about researching and satisfying customer needs.

User Testing 92

User Testing Feedback Software Research Software Analytic Tools 92

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.

Analytic Tools 181

Analytic Tools Research Software Feedback Software User Testing 181

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Interviewer: Yes, I’m okay with them!

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180