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Leveraging Software Platforms

Roman Pichler

Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates. But platforms come with potential drawbacks.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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What is Customer Experience Design: Principles, Strategy & Best Practices

Userpilot

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. UX design focuses on user interactions with a product or feature. Segment customers based on these to create different user journeys. What is customer experience design?

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How to Optimize Customer Activity Cycle? 10 Strategies to Implement

Userpilot

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

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What Is an NPS Program and How To Build One Code-Free?

Userpilot

Net Promoter Score (NPS) is one of the most widely used metrics to measure customer experience. NPS data helps you dig deeper into your customers and find out whether they are your brand’s promoters, passives, or detractors. You should always customize the design of your surveys and integrate them with your brand.

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8 Customer Lifecycle Management Best Practices

Userpilot

Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! Expansion and Advocacy : When customers purchase additional products through upsells , and share their positive experiences. to iterate retention strategies and reduce churn. How to implement it?

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.