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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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What is Content Testing: Benefits, Methods, and Tools

Userpilot

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates. Everything.

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Finding Our Better: AB Tasty’s New Brand Identity

AB Tasty

Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further. Our Brand Story Our clients need to be different, not just better.

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How to Identify User Problems in UX Design [+ Best Tools and Methods]

Userpilot

In this blog, we’ll discuss a few techniques and tools to identify user problems. User research includes several techniques, such as surveys, interviews, focus groups, and usability testing. Usability testing – It involves testing a product or certain parts of it on real-life users and collecting their feedback.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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CX Optimization Webseries APAC: Episode #3 – The Importance of Continuous Optimization in A/B Testing

AB Tasty

Testing as well is such a benefit from de-risking that decision making. In this third episode of our CX Optimization Web Series, Tom Shepherd, UX Lead at David Jones joins Serena Ku, Senior Customer Success Manager at AB Tasty to discuss the importance of Continuous Optimization in A/B Testing. Factors to consider when testing?

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The Top Mobile In-app Feedback Tools of 2019

Alchemer Mobile

What tools do you use? We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Apptimize specializes in A/B testing. To put it simply, Apptentive is the key to connecting all of these tools. Where do you start?