Remove category test-management
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Product Discovery Basics: Everything You Need to Know

Product Talk

At the end of the project, we might do some validation research to validate the design (through usability testing) or the final delivery (through A/B testing ). Good product discovery teams engage in two key activities week over week: customer interviewing and assumption testing. The Need for Continuous Discovery. Tweet This.

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2021 Engagement Benchmarks for Personal Services Apps

Alchemer Mobile

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Personal Services category. Personal Services apps are separated into two subcategories: Home (real estate, property management, connected devices, etc.)

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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Opportunity Sizing Case: Airbnb

The Product Coalition

The answer presented by an entry-level or an experienced PM, or by a Group product manager (GPM) lies majorly between two parameters - execution & strategy. Product manager of Airbnb, and leadership wants you to ponder on the idea to allow guests to book cars through the Airbnb Platform. Also, define some success measures too.

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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

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Weighted Scoring Model in Product Management: A Guide

Userpilot

The articles: Defines the weighted scoring model Discusses its advantages and disadvantages Shows how product and project managers can create their own model Explains how to follow up on the results Let’s get right into it! All the values for each category should total 1 (e.g., Wondering what the weighted scoring model is?

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Types and Categories of Adopters and How to Get Them to Adopt Your Product

Userpilot

What are the main categories of adopters? Which of them are most useful for product managers of early products? The adopter categories divide consumers into groups depending on their readiness to use new products or innovations. They are happy to test the product and provide feedback. Five categories of adopters.