Company Differentiation Leadership Sales Training 
The Secret PM Handbook
OCTOBER 9, 2018
Co-opting product management into sales. When sales are not going well, company leadership might ask product management come in to help hit the numbers. The danger, of course, is that normally the work we do today is what enables the sales organization to have products to sell in six months, or next year.
Amplitude
MARCH 11, 2020
Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. You can align on direction.
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Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. You could acquire companies just to acquire the talent within the company.
Pragmatic Marketing
OCTOBER 11, 2019
So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. Yeah, absolutely. Yeah, absolutely.
Pragmatic Marketing
OCTOBER 11, 2019
So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. Yeah, absolutely. Yeah, absolutely.
The Product Coalition
FEBRUARY 26, 2022
One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. Most product managers efforts today seem focused towards their own company , no longer the customer. which is a different problem again.
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