ProductPlan

FEBRUARY 15, 2022

There isn’t yet an established, consistent hierarchy or functional view of product operations found from company to company. A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. In some cases, the job has a narrow focus. Data is important.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Amplitude

MARCH 11, 2020

Ideally, stakeholders come to the table with informed and researched perspectives as to how they would force rank feature priorities and what the features could achieve once delivered. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JUNE 3, 2021

.” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. You could acquire companies just to acquire the talent within the company. Three teams can tackle that app.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Have you had this experience?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. But I think you also make a good point about launches that, it’s so many of today’s when you have a platform as a product you're releasing features.

Product launches 70

Product launches Research Software User Testing Product Research 70