Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Meet your target users and get feedback.
Pragmatic Marketing
AUGUST 20, 2019
More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Simply perceiving that a company has insufficient security practices affects consumers’ trust and spending habits.
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ProductPlan
FEBRUARY 15, 2022
There isn’t yet an established, consistent hierarchy or functional view of product operations found from company to company. A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. In some cases, the job has a narrow focus. Data is important.
Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.
The Product Guy
JUNE 15, 2017
Sharing product information within your company is one of the most valuable things you can do as a product manager. Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Research initiatives (e.g., Research initiatives (e.g., What’s coming up soon (e.g.,
Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc.,
Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc.,
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