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2021 App Retention Benchmarks

Alchemer Mobile

While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. Retaining customers tends to cost less than acquiring new ones and offers additional benefits through improving overall lifetime value. Retention by App Category.

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Product Briefing – November 16, 2023

Department of Product

Q&A is a new feature from the company which allows users to get answers about any document in a workspace through a conversational UI. Another product unveiling a similar use case this week, albeit in a distinctly different category is Celonis. If successful, this could mark the end of the formalities of email.

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What Product Managers Need To Know About The 0.99 Trick

The Accidental Product Manager

Our goal here is to use our product development definition to pick a price that will maximize revenue for our company while at the same time not scaring away our customers. The good news is that according to new research, it does. But this is not the case when two jars of peanut butter are displayed side by side.

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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

A company offers a free version of their product to attract more users and then entices them to sign up for a subscription with gated features. In this case, you need to improve awareness of the value of your paid features. Case Study: 8x8’s Jitsi.org. Case Study: MINDBODY. Case Study: Rappi.

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Product Briefing – October 5, 2023

Department of Product

In a press release , the two companies unveiled a partnership designed to address AWS’ perceived strategic weaknesses in AI. NN Group) Case studies – How Lyft’s engineering teams preserve data quality High-quality data is necessary for the success of every data-driven company.

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The Only User Re-Engagement Strategy You Will Ever Need

Userpilot

The good news is, there are some pretty effective ways of bringing back disengaged users. The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. It’s cheaper than acquiring new customers-Anywhere from 5% to 25% according to Harvard Business Review.

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Dharmesh Shah and 15 Years of Hubspot

Business of Software Conference

Just as Joel Spolsky’s news last week prompted us to take a look at some of the talks that showed how his thinking has evolved over the years, Dharmesh’s give an insight into how his learning as an entrepreneur has grown as his baby Hubspot has too. More companies die of co-founder conflict than any other cause.