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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. But the category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior varies dramatically between industries.

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2021 App Retention Benchmarks

Alchemer Mobile

While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. Retaining customers tends to cost less than acquiring new ones and offers additional benefits through improving overall lifetime value. Retention by App Category.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. See the full 2020 report for more information on general, cross-industry benchmarks and other category-specific data.

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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. According to him, winning is not really about beating the competition – it’s about inventing a whole new game. The hard part is knowing what problem your company solves.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

For additional COVID-19 resources, see our dedicated hub for the latest marketplace news, tips, and feature suggestions. Below, you see two apps in the Travel category , but the industries are different. In terms of traffic and usage, apps in the Shopping and Retail category have seen major disparity based on industry.

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The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Lenny Rachitsky

Brought to you by: • Sprig —Build a product people love • Eppo —Run reliable, impactful experiments • Vanta —Automate compliance. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. Simplify security.

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The Top Mobile App Trends from 2020

Alchemer Mobile

According to State of the Connected Customer , a report from Salesforce, 84 percent of customers say the experience a company provides is as important as its products and services. Another major news outlet we work with suggests topics to follow, articles to read, and more based on certain pages visited or articles read.